Having a successful advertising campaign is quite an achievement to reach the objectives of a business, whether it is to publicize a service or ...

This March 31stthrough an official statement, the Italian Guarantor for the Protection of Personal Data announced that the Italian Supervisory ...

CRMs (Customer Relationship Management) are technological tools whose purpose is to help companies manage their relationships with customers ...

Concern about advances in artificial intelligence is a topic that has been gaining importance in recent months due to its rapid development and ...

One of the most innovative and most advanced levers in this sector is the programmatic buy. Traditional TV advertising loses steam, and media ...

It is well known that the European Union is against greenwashing because it considers that it is a deceptive practice that harms both consumers ...