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Goodbye to the blue bird: Twitter is no longer Twitter and is renamed “X”

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July 24, 2023
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Elon Musk surprises the entire Twitter community again by sending the change name and logo of the social network by the letter/symbol X.

Although the official announcement was made yesterday afternoon and somewhat unexpectedly, it is not the first time that Musk has surprised users of the social network with sudden changes to the brand. This same year, the businessman changed the Twitter logo for the image of the Dogecoin dog for a few days, without prior notice and without any explanation.

What change Musk has made on Twitter

Since Elon Musk’s acquisition of Twitter, there has been talk that the purchase of the social network was just a means to create a new application. In May, with the appointment of the new CEO, Linda Yaccarino, The possibility of turning Twitter into a X, “the total app” but the subject had not come up again in the media until this weekend.

It all started with some tweets by Musk on Saturday night, which seemed just speculation, hinting to users of the social network that “soon they would say goodbye to all the birds.” Finally, on Sunday night the official announcement from Linda Yaccarino:

The proposed reform of the social network is given by a change of logo and namerenamed X, a letter that is very present in Musk’s life:

In 1999, Elon founded x.com, an online bank that competed with PayPal, with whom it would later merge. The entrepreneur owns SpaceXthe aerospace technology and aerospace transport services company created in 2002. One of his sons received a very peculiar name in which the X also played a leading role: X AE A-XII Musk.

Throughout the weekend, Musk left us several tweets referring to this change. In one of them he recalled how much he liked the letter X, in another he explained that the most appropriate style for X would be Art Deco and finally, on Sunday he announced that if there was a good enough logo, it would be released the next day to the whole world. And so it has been.

This change comes a week after the launch of Threads, the new Meta platform that aims to make direct competition with Twitter and that got more than 10 million users in 7 hours after its launch (reaching 100 million in the first 5 days). Although this new social network is not yet available in Europe.

The businessman had not confirmed anything regarding the design of the logo, nor when the change would become fully official, he only changed his profile picture and left a tweet where you can see a white X blinking on a black background.

After so long, we’ve had to say goodbye to the famous blue bird of Twitteran unmistakable icon of social networks.

Brands that change their logos are 90% less effective

According to a recent study of warc, As a company specializing in information, data and analysis, many of the changes made to names and logos create “more bland and less representative” brands.

In fact, it is estimated that the 90% of the brands that have redesigned their logos have been less effective than the old ones. In this context, branding experts recognize the importance of creating brands that transcend trends and remain relevant over time.

At the same time, the brand needs originality to make it distinctive and recognizable so that it is easily remembered and recognized by the public. These elements must, maintain a visual coherence to establish a visual connection between the visual identity and the perceptions associated with the organization.

The timelessness in design Branding is key to ensuring that a company’s assets remain relevant and strong over time. This allows brands to avoid obsolescence and establish a solid presence in the market.

Image: Elon Musk

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