What is it and how does Keap work, the CRM that stands out for its automation of marketing actions

To generate sales and have effective marketing strategies, it is vitally important to keep important company information organized and in a place that is easily accessible to the entire team. This is where CRM (Customer Relationship Management) comes into play. tools designed to organize data about potential customers.

Today there are many CRMs on the market and each of them seeks to differentiate itself from the other, but their main utility is to centralize and manage customer information in one place so that the company has a comprehensive view of its customers. One of these tools is Keapwhich stands out for automating marketing actions.

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What is Keap

It is a business management platform that focuses on the Marketing, Sales and Service Automation for Small and Medium Businesses.

It offers features like contact management, lead tracking, automated email sending, and appointment scheduling. It also provides a CRM interface that allows businesses to track and manage information related to their customers, such as interaction history, transactions, and communication records.

Businesses using Keap also have the ability to create and send email marketing campaigns, as well as automate the sales process by tracking leads and the task assignment.

The platform also provides reporting and analytics tools, allowing businesses to assess the performance of their campaigns and make data-driven decisions.

Keap Features

While Keap has many features that can be beneficial, it’s important to note that not all features will be useful or relevant to every business. Some features can be highly effective and provide significant value.

1. CRM process

Keap CRM allows you to store and track all customer communications in one place.

Keap Customer Management Software makes it easy to track customers, keep them informed, and manage company records and payments. It also offers integration with various software such as Zapier, Gmail, Outlook, and AppointmentCore. The software responds in a personalized way to current contacts and attracts new leads with highly personalized responses, thus driving actions and sales.

2. Email marketing

Keap provides a wide selection of attractive email marketing templates. After choosing a template, you can customize it to fit your brand image.

It also allows you to segment your audience. This means dividing your contacts or email subscribers into groups based on their interests, activity, and other shared factors.

3. Capture Pages

Keap provides the option to choose templates from a gallery and customize them to create the perfect on-brand capture page. It is also possible to customize them based on various variables, such as traffic sources, products or services, special offers and events.

4. Marketing automation

Keap’s marketing automation system is based on its CRM and email marketing. This means that you can set up action generators and Keap will automatically send relevant emails to your contacts.

In addition, you can capture information about your leads, such as their behavior, preferences, or likelihood to purchase, and then use that information to set up lead conversions more effectively.

Keap Plans and Pricing

The particularity of Keap is that it handles different plan and cost options to be able to adapt to the budgets of different companies.

Keap Lite It is the cheapest (72 euros per month) and is focused on small businesses or individual entrepreneurs. follows him Keap Pro (136 euros per month) that focuses on growing your business quickly.

There are also more specialized options like Keap Max (181 euros per month), Recommended for businesses and work teams already established. And finally, it offers Keap Max Classica plan that is designed for advanced e-commerce businesses and to cover the needs of sales teams, for which a personalized budget is prepared.

Advantages and disadvantages of using Keap

3 advantages of using Keap

Easy to use: provides an intuitive and friendly interface, making it easy to create visually appealing capture pages.
Saving money: you can save money compared to needing to use multiple separate tools.
Extensive integration: If you have an online store, you can easily integrate it with Keap using eCommerce tools like BigCommerce.

3 disadvantages:

Not very useful for new businesses: it benefits most from those businesses that already have some experience and track record.
Complexity in the CRM process: The CRM process at Keap can be complex and it takes time to get familiar with all its features.
Limited Capture Page Creation Features: Keap mainly focuses on creating capture pages and lacks other advanced features. Try Keap

Photo: Depositphotos

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