NEXT Conversion 2023: on June 1 we will tell you everything you need to know to convert and retain

This 2023, in Marketing4eCommerce the events do not stop and neither does innovation. That’s why we present you the new NEXT Conversion, which was born after merging our three events: NEXT ePayments, NEXT Attribution and NEXT Loyalty. These events stood out for being focused on dealing with current issues and interest for eCommerce and with NEXT Conversion the same is intended but being a all in one.

With the intention of becoming a marked date in the calendar of the online marketing sector and digital trends, this June 1 This adventure begins at the Talent Garden in Barcelona. Interested? Well keep reading!

The latest trends to achieve conversion

Aimed at professionals and managers in the eCommerce and digital marketing sector, the topics that will be put on the table will be about current trends in digital acquisition, loyalty and payments. What characterizes this event is its exclusivenessthe opportunity to do networking in our beloved Coffee Storms and their verticality.

Given the constant changes within the digital sector, being aware of the most recent trends can be key to proposing an appropriate strategy for your company. In this way, from Marketing4eCommerce we want to create a space where we can propose and find solutions to the challenges that those of us who are dedicated to navigating the wide digital ocean face.


Schedule of the NEXT Conversion 2023

The doors of the Barcelona Talent Garden will open to receive attendees who will be able to enjoy their welcome coffee between 8:30 a.m. and 9:15 a.m. after receiving their accreditation. This is when our director, Rubén Bastón, will give the welcome to start the event. Our program is divided into six blocks of content: three round tables, made up of three personalities from the sector and one person moderating each one, and three conferences.

9:30 a.m. – 10:15 a.m. The CAC battle: Sales-oriented acquisition.

We start the day with a round table in which the subject of conversation will be about how to get a lead to become a customer and the challenges that this entails. On this occasion we have the presence of references among which are Pronokal and bizum. Iván Enríquez, our CRO, will be in charge of moderating the conversation among these greats in the sector about the great battle of the cost per customer acquisition.

10:15 a.m. – 10:45 a.m. How to apply AI in your sales strategies

AIs are all the rage and, like any new trend, it is surrounded by uncertainty. Knowing how to implement these tools in your strategy can be a bit uphill. Therefore, knowing what advantages they can provide us is crucial to being an updated professional in the sector. Choosing which AI and what to use it for according to the objective you want to achieve with your business can be decisive when it comes to facilitating your work and optimizing results.

10:45 a.m. -11:30 a.m. Optimizing by subtraction: towards a new CRO.

We continue with a round table on conversion rate optimization moderated by our director Rubén Bastón. It will be integrated by:

Richard Taylor, CEO and Founder of Flat 101
Jose Carlos CortizoCMO and partner of Product Hackers
Blanca CaleroEbolution CRO Manager.

The conversation will revolve around this specific technique included in the process of improving the conversion rate of web pages that focuses on identifying and eliminating or minimizing the elements that distract the user from the action that you want them to perform.

11:30 a.m. – 12:00 p.m.: Coffee Storm ⚡☕

A little rest, we are jogging…

12:00-12:30: Payment intelligence: how to increase recurrence through omnichannel.

After the coffee break, we will take the opportunity to enjoy this presentation offered by SeQura in which we will discover what steps to take to increase the number of customers who buy or use your product or service again through omnichannel. This means that allowing your client to interact with you on different channels (web, physical store, email or social networks) can significantly improve your recurrence rate.

12:30 p.m. – 1:15 p.m. Attribution models in the age of privacy.

For the third and last round table of the day we will have the participation of:

Martha GilDirector of Marketing and Ecommerce at Conforama
Xavier DuranCMO by PdPaola
quim collCo-founder and CDO of Kraz

Attribution models help us determine how to credit conversions or sales to different marketing channels and touch points in the customer’s buying process. under the moderation of ramon montaneraData Strategy Director of Elogia, will consider how to achieve the objectives despite the obstacles that may arise along the way, taking into account the value that privacy has for the user.

1:15 p.m. – 1:45 p.m. conversion success story

Leading the last conversation of the day we have David Martin, Founder and CEO of TradeInn, the well-known online store focused on sports, fashion and lifestyle. Having carried out a good conversion strategy has allowed them to get more than 20 million people around the world to have trusted them to this day. Will he tell us what his secret is?

2:00 p.m. – 4:30 p.m. Cocktail Storm ⚡☕

It’s time to clear your head and recharge your batteries enjoying a cocktail with the rest of the attendees and participants in which you can discuss everything that has happened throughout the day. A moment to exchange impressions, ideas, opinions… and even cards! It is the perfect occasion to update your contact list.

How to attend NEXT Conversion 2023

This event has been created by and for specialistsso if you are thinking about coming we will tell you how to do it.

Merchants and retailers: If you work in an eCommerce and want to find out everything we are going to tell you at the event, don’t worry: request your invitation on our website and you have it done!
Patron, a category that includes those service providers for eCommerce or brands that are not sponsors but want to attend the event. The cost will be €250 per ticket and will be limited to a maximum of three tickets. Among the advantages that our Patrons have are being present on our website or being mentioned on our social networks during the event.


To get to the event, once you are in Barcelona, ​​you can do it by metro (we are five minutes from the Llacuna metro station), by bus and, if you need to park, there are 24-hour car parks near the event where you can leave your vehicle . In any case, we leave you all the access information here.

Who helps us in NEXT Conversion 2023

We like things to be well done and what better way to achieve it than being accompanied by the best so that this event is also one.

Our gold sponsor, seQura, the deferred payment platform for e-Commerce, accompanies us once again. Thank you so much! The famous mobile payment platform, Bizum and PayComet, a benchmark payment platform in the sector, are our Silver Sponsors. Thank you! We also have: Contentsquare, the analytical platform for the digital experience; Ebolution, experts in the design, construction and optimization of B2C and B2B channels; our friends from Kraz, the Data Science and Advanced Analytics consultancy; and Product Hackers, specialists in helping to grow your business or digital product to make it more solid. They are our Bronze Sponsors. Thank you all!

In addition, the eCommerce of paper and cloth bags, Bolsalea collaborates with us again. Thank you so much!


As you can see, we are preparing a lot of things and we haven’t told you everything yet. Pay attention to our website and networks so you don’t miss anything. And remember that the entire event will be covered on social networks under the hashtag #NEXTConversion2023. So you can see the one we have assembled for June 1, 2023 without missing a thing!

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