Ecommerce
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The challenges posed by the new cookieless scenario to measure advertising effectiveness, under debate [M4C Sessions]
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We are not stopping, marketer! Although last Friday we celebrated the seventh edition of our Women Forward, today we have ...

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Candee, a new talent consultancy for a new era in the digital sector
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He VIKO Groupthe independent Spanish holding of companies specialized in full digital commerce to which Marketing4eCommerce ...

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Google closes Q1 2023 with a 9% drop in profits after its wave of layoffs
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Alphabet, the parent company of Googlejust presented the results corresponding to the first quarter of 2023 from the tech ...

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5 keys to improve the cart abandonment rate
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As much as eCommerce has improved in terms of ease of use, speed and security, the cart abandonment rate is still one of the ...

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Amazon Ads Advanced Partner: these are the 16 top Amazon advertising agencies in Spain
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Every company wants demonstrate which is one of the best In his field. One of the ways to know which ones stand ...

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How CDP technology can drive real-time data activation and personalization [Evento]
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The event "CDP (Customer Data Platform): unified vision of people and omnichannel activation in real time«, organized by Vass ...