Social networks continue to be one of the best digital media to reach the target audience of our campaigns. However, it will be of no use if you send your best content and seek interaction with users at times when no one will see them.
That’s why Sprout Social has shared the latest version of their report on the best time to post on social media. Important data for brands because these platforms have become a means to stay connected, find new trends and hobbies and even keep up with current events and, in some cases, work remotely.
Despite the fact that after the pandemic, the number of hours that users spend on the internet has decreased somewhat, the daily time that we spend on social networks has increased. That is why it is important that brands make an effort to have a presence in the social networks where their audiences are and respond to their needs, generating a win-win that promotes all parties. Let’s find out what the variations and growth of participation in different platforms and industries have been.
What is the best time to post on different social networks and improve your engagement
The report is based on data collected from more than 34,000 Sprout customers, providing a meaningful set of data on when content was most engaged, broken down by platform and industry.
With this in mind, the Sprout Social report has revealed that there are certain days that tend to generate a large spike in the engagement graphs: specifically, Tuesdays and Wednesdays have been crowned as the best days to post, while on Sundays they take the prize for the worst moment of the week.
And if we talk about the best time intervals or moments, these are the mornings of weekdays, arriving until noon or a little later.
The report notes that weekday mornings are a good time to post to Facebook, Instagram, Twitter and LinkedIn, while Pinterest and TikTok (These two social networks have been included in this year’s study) they have more interaction in the afternoons.
However, it is necessary to clarify that this information is approximate, since the optimal publication time may vary depending on your audience and the sector of your company, so take the following information and use it according to your objective and your target, since which are a good starting point to create more effective strategies or a change if you are looking to improve your performance.
The best time to post on Facebook
According to Sprout data, it has been determined that Facebook continues to be the most used social network by marketers around the world, with 90% usage.
In this sense, it has been appreciated that, in general, the best days and times to publish on Facebook are from Monday to Thursday from 8 am to 1 pm, while the worst day to share content is Saturday, as you can see in the following graph:
Compared to previous years, there was a increase in Facebook completely inactive times. Weekends and early morning have shown to maintain, as in the previous year, a more constant engagement, becoming much more opportune moments for brands to reach users.
The best times to post on Instagram
The Instagram map shows behavior that differs from Facebook. The best times to post on this network are no longer Monday at 11 am, Tuesday and Wednesday from 10 am to 1 pm, and Thursday and Friday from 10 am to 11 am Now, the hours your post will generate greater engagement are the Monday from 10 a.m. to noon, Tuesday from 9 a.m. to 1 p.m., Wednesday from 10 a.m. to 1 p.m. and Friday from 9 a.m. to 11 a.m..
The study shows that reels represent 30% of the time spent on the platform, so it is important to consider this format within the marketing strategy. Likewise, Instagram is the second most used network by marketers (79%).
These are the best times to post on Twitter
Tuesday, Wednesday, Thursday and Friday starting at 9 am is the best time to post on Twitter, with the impact lessening around noon, with Sunday being the worst day to share content on the social network.
Unlike last year, when the best time for interaction was a specific hour a day (9 am), engagement times on Twitter have grown significantly, and now we see that almost every morning of the week is a good time to post. This trend could respond to people’s interest in developing news or updates as the day progresses, in addition to a greater desire for entertainment.
We must remember that the use of Twitter extends beyond breaking news and viral content, as many brands use this social network as part of their customer service strategy, which is particularly important for brands to continue building their credibility in the network and manage to maintain a good close relationship with consumers on Twitter.
Best Times to Post on LinkedIn
The best times to post on LinkedIn have not changed compared to the previous edition, being Tuesdays from 10 am to noon, with Tuesday and Thursday being the best days and Saturday and Sunday being the worst.
Given how much content on LinkedIn focuses on leadership and career growth, it’s no surprise that most of their audience takes full advantage of this content during the workday. And let’s not forget that while it continues to specialize in this type of approach, it has been diversifying its audiences, and in addition to being an important target for promotional and recruitment campaigns, it also becomes important for a wide range of content creation.
The best times to post on Pinterest
As we said before, in the case of Pinterest, the best times to post are the afternoons, especially the Tuesday at 1 pm; Wednesdays from 1 pm to 3 pm and 6 pm; and Thursdays from 12 pm to 2 pm. Likewise, the days from Wednesday to Friday stand out. For its part, the worst days to publish are Sundays and Mondays.
Being Pinterest one of the largest visual search engines, where users can discover products, trends and designs, the User interaction happens almost all hours of the day and almost every day of the weekso if you are not yet in this social network, it is a good time to consider having a presence in it.
The best times to post on TikTok
Like Pinterest, the best times to post on TikTok are in the afternoon: Tuesday from 2 pm to 6 pm; Wednesdays from 2 pm to 5 pm; and Thursdays from 3 pm to 5 pm, highlighting Tuesdays and Wednesdays. Meanwhile, Sunday is the worst day to post.
Despite being one of the youngest social networks, it has achieved an impressive level of growth and engagement, with an audience that spends almost 20 hours a day on it, especially in the afternoon. However, the study highlights that in general terms, it is observed that Tuesday to Thursday from 9 am to 5 pm, there is a greater participation within the platform.
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