Ecommerce
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eBay Announces Its New Live Interactive Shopping Platform and Takes Selling Collectibles to New Spaces
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If we talk about the purchase of collectibles in the online ecosystem, without a doubt one of the biggest references would be eBay. This platform, ...

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Supply chain crisis: 7 big brands tell us how it affects them
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On June 8 and 9 we were in Barcelona attending the Digital 1to1 event and we took advantage of the fact that we had many interesting profiles around to ...

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How are the MMM project consultants and what is their collaboration with the client
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In previous articles we have explained what Marketing Mix Modeling (MMM) is, what advantages it has over other advertising evaluation methodologies, ...

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6 keys you need to master to be a digital marketing professional
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Digital marketing has become a rapidly growing job market. And it is that any company, regardless of the economic sector, it is useful to have a ...

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How Amazon Vine works, the customer review tool that Amazon does allow
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In the world of eCommerce, where we can't inspect products in person, it's common to check the comments what other consumers have done about the goods ...

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5 transactional emails to increase sales in eCommerce and how to use them
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Email marketing automation is one of those strategies that never go out of style. The reason is very simple, sending the right message at the right ...