The video platform, YouTube published its 2022 global ads ranking, where it lists the 10 most important advertising spots worldwide that were published on the social network. The themes are completely varied: from series trailers to advertisements for technological products. For this reason, the winning companies/brands also belong to very broad sectors and very diverse countries. The big winner this year was Amazon.
To create this list, we used a algorithm that evaluates the creativity of brands based on the organic and paid viewsBesides of display time and the audience retention.
As explained by the same platform, the participations are limited to one ad per brand, to better reflect “the breadth, quality and popularity of the ads that were published on YouTube throughout the year.” The count is based on the period between November 1, 2021 and October 31, 2022.
Top 10 Best YouTube Ads 2022
1. Amazon’s Big Game Commercial: Mind Reader
Occupying the first place is the announcement that he made Super Bowl Amazon focused on the Alexa device. With a touch of humor they deal with the tension that develops between the actor couple Scarlett Johansson and Colin Jost, noting that Alexa can read her mind.
The ad was created in collaboration with the English creative agency Lucky Generals and the IPG-Rufus media agency. With 69 million visits and 24,000 likes.
2. Ramadan Announcement 2022 | Yasmin Abdul Aziz and Karim Mahmoud Abdul Aziz
The main telephone company in Egypt, Telecom Egyptcelebrated the start of Ramadan in April with an advertisement in the classic Bollywood style, featuring celebrities Yasmine Abdulaziz and Karim Mahomud Abdel Aziz.
The piece was in charge of the creative agency Synergy and the media agency In House. counted with 65 million views and 253,000 likes
3. Welcome to Capital Clan! Clash of Clans New Update!
clash of clans is a strategy and village-building video game that has managed to reinvent itself over the years in order to retain its players. In May, he turned to a humorous animated short to announce his updates.
Produced by the American creative agency Psyop and the media agency In House, the spot collected 52 million visits and 205,000 likes.
4. The new MacBook Air | Supercharged by M2 | Manzana
The top 10 couldn’t be complete without Manzana, which ranks fourth. In the announcement, the technology giant shows the features of its new MacBook launched on the market in June of this year. The commercial shows the young protagonist floating in the air, which tries to highlight the lightness and power of the team.
got 41 million views and 74,000 likes.
5. Goal of the Century x BTS | Yet To Come (Hyundai Ver.) Official Music Video
In October, the South Korean automobile manufacturer Hyundai launched the “Goal of the Century” campaign, with the aim of promoting sustainability, especially during the Qatar 2022 World Cup. The video star is the famous K-pop group BTS, showing the design of the car at the same time who performs a reversal of the song “Yet To Come”.
With 40 million views and 841,000 likeswas the commercial in the ranking that obtained the most number of likes.
6. Feel the Rhythm of Korea with BTS – Busan Blues
In this ad, two of the BTS members, Jimin and Suga, leading viewers from trip by the city of Busan to the rhythm of music, on a journey from the beach to the mountains and from the city to the countryside. The objective: promote Korean tourism.
reached the 102 million visits and 312,000 likes.
7. Harry Potter 20th Anniversary: Return to Hogwarts | Official Trailer | HBO Max
The second most liked video on the list is thanks to the magic of Harry Potter. In December 2021 it was 20 years since the first film in the saga was released and HBO Max released the trailer “Harry Potter: Return to Hogwarts.” It shows the three main heroes of the saga, Daniel Radcliffe (Harry Potter), Emma Watson (Hermione Granger) and Rupert Grint (Ron Weasley), in a special meeting in which they told anecdotes and experiences that moved more than one.
The ad was created by the creative agency In House and the media agency Hearts & Science. got 27 million views and 720,000 likes.
8. All of Us Are Dead | Official Trailer | Netflix
Netflix It has been characterized by the large number of productions and promotional announcements it makes. But one of the most important announcements that have caught the attention of Internet users was that of the Korean series All of Us Are Dead (We are all dead), where a zombie apocalypse breaks out.
got 22 million views and 492,000 likes.
9. Zé & Zé – Feita Pra Mim (Official Music Video)
The company Chevrolet made an alliance with the Brazilian singer Zé Felipe and the influencer Caio Afiune, to create a promotional campaign for their new Chevrolet S10 Z71 car model.
It was created by WMcCann and Isobar’s media strategy. The catchy music of the video managed to gather 22 million views and 58,000 likes.
10. Sally’s Seashells (Extended) | Big Game Commercial 2022
Completing the Top 10 we find the tool to create online stores, Squarespace, who made a special announcement to broadcast at the Super Bowl with actress and singer Zendaya, aka ‘Sally’ as the lead. The story centers on how Sally tries -unsuccessfully- to sell her seashells from a stand on the beach. Faced with her failure, the actress came up with the idea of digitizing her business by opening an online store to attract tourists.
The media strategy was in charge of In House, and obtained 21 million views and 66,000 likes.
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