What you should not miss at Eshow Barcelona: 40 top presentations


The next March 7 and 8 the 40th edition of the eShow Barcelona, at the Fira de Barcelona. As every year, it will bring together the main eCommerce and digital marketing companies and service providers and will be attended by prominent national and international speakers.

In this new edition of the event, more than 8,000 professionals from the sector, C-Level managers, and highly experienced speakers will meet to talk about the latest trends, network and establish new business relationships. In addition, the eAwards will also be awarded, in recognition of the best eCommerce and digital marketing companies, strategies and managers.

40 top presentations that you cannot miss

This event has an extensive program, which offers presentations, round tables, case presentations, etc. In short, a great opportunity to fill yourself with learning and increase your knowledge with the latest news and trends.

We have allowed ourselves to make a selection among all the content offered by the eShow, and these are the 40 presentations that you should not miss:

Tuesday, March 7

10.15 Evolution, present and future of flexible payments (BNPL). Speaker: Adrian Escude, CMO-Sequra. Room: Customer Experience & Omnichannel.

10.40 Munich: Omnichannel, the key to its growth. Speaker: Marius Cirera, eCommerce & Digital Manager – Munich. Room: Speakers’ Corner – Trilogi.

10.50 Table discussion: Meet the Chiefs: Ecommerce growth strategies. Speakers: Juan Carlos PenaDirector of eCommerce – Cash Converters, Martha GassetGlobal Digital Ecommerce Lead – Dufry Group, Francis CanadasEcommerce Director – Pretty Ballerines and Fatima LerdoHead of Growth – Scalpers. Room: Growth, Epayments & Logistics.

11.00 Create value from the democratization of data. Speaker: Tony Gonzalez, Head of Data Governance – Vueling. Room: Big Data & AI Keynote Theatre.

11.25 Create the magic of the in-store shopping experience online and boost your sales. Speaker: jonathan newman, CEO – Motive.co. Room: TFM Keynote.

11.30 Roundtable: Amazon ads and strategies throughout the product life cycle. Speakers: alvaro garciaKAM Amazon & Pure Players – Oppo, Luis Miguel Garciae-Commerce KAM – Taurus and Alba Castellet, CEO – DecadaStudio. Room: FBA Show.

11.55 How to revolutionize your eCommerce sales through an App. Speakers: Rafael Martinez, Business Director – Reskyt. Room: Speakers’ Corner – Trilogi.

12:00 Ecosystem.AI Speakers: Melanie Calero, Data Analytics Manager – Toyota Spain. Room: Big Data & AI Keynote Theatre.

12.20 How to increase sales and save time through a visual chat. Speakers: Federico Evrard, Commercial Director Spain – Oct8ne. Room: Speakers’ Corner – Trilogi.

12.30 Jam session. Speakers: Charles WhiteFounder – Encomenda & Nuclio and david martin, Founder & CEO – Tradeinn. Room: Keynote Theatre.

13.00 How to internationalize your online store. Speaker: Raquel Llorente SerranoPartnership Manager – Bigblue.

13.10 CX: Data and Technology Trends in Retail. Speakers: Gerardo CasasEcommerce Director – Toys“R”Us Iberia, Salvador SuarezPartner and co-founder – Good Rebels, Xavier ColomeDigital director – CASTAÑER and Sergio Martinez, Director Ecommerce and Digital transformation – General Óptica. Room: Customer Experience & Omnichannel.

15.00 Headless. Not Brainless. Speakers: Marius Rossell, CEO – Trilogi and LogiCommerce. Room: Speakers’ Corner – Trilogi.

15.25 How to automate your omnichannel strategy using feeds. Speakers: Judith Escudero, Marketing Manager-Channable. Room: Speakers’ Corner – Trilogi.

15.30 We Are Knitters: from the online strategy to omnichannel. Speakers: Alberto Bravo, Co-Founder – We Are Knitters. Room: Keynote Theatre.

16.15 Hannun: The sustainable transition of furniture in Europe. Speakers: Joan Alvarez, CEO – Hannun. Room: Joan Álvarez, CEO – HANNUN.

16.40 How Naturgy is committed to continuous improvement of the digital customer experience. Speakers: Charles PlanterCountry Manager for Southern Europe – Quantum Metric Iberia and Temporary Xavier, Head of Digital Channels – Naturgy. Room: Customer Experience & Omnichannel.

16.40 Sell ​​more and better thanks to the UX of your eCommerce. Speakers: Camilo Alvarez, Ecosystem Manager Spain & LATAM – Doofinder. Room: Speakers’ Corner – Trilogi.

16.45 E-commerce & fulfillment in 2023, key trends to consider. Speakers: Christian Revilla, Country Manager Spain – Byrd. Room: PrestaShop Village.

Wednesday, March 8

10.15 How Nestlé is using the next wave of AI to solve problems that matter. Speakers: eduardo ribasNext AI Tech Lead – Nestlé and Pablo Alvarez, AI Technology Specialist – Nestlé. Room: Big Data & AI Keynote Theatre.

10.15 The withdrawal of Optimize – a new opportunity for CRO?. Speakers: Jan Marks, Director Europe & Latin America – VWO. Room: Growth, Epayments & Logistics.

10.50 The immense impact of simplicity. Speakers: Josu MadariagaDirector of Customer Experience – Eroski. Room: Customer Experience & Omnichannel.

11.00 How to scale a subscription DNVB to omnichannel, internationalization and coexistence of two B2C and B2B business units in the same company. Speakers: Francesc Font, Co-Founder & Co-CEO – Incapto Coffee. Room: Keynote Theatre.

11.25 AirEuropa’s keys to designing a customer-focused digital experience that boosts direct booking rates. Speakers: Irene HerranzMarketing Director – Quantum Metric Southern Europe, Ismael MonzonDigital Growth Team Manager – Air Europa and Oscar Riolobos, Web Director – Air Europa. Room: Ecommerce & Digital Strategies.

12.30 The DO’s and DONT’s of eCommerce. Speakers: Iñigo Martínez-Sapina, Head of E-Commerce Southern Europe – Diageo. Room: Keynote Theatre.

12.35 Mr. Wonderful: The challenge of omnichannel in our brand strategy. Speakers: Charlotte Modolell, Digital Business & Marketing Director – Mr. Wonderful. Room: Customer Experience & Omnichannel.

13.30 Data and AI are ambidextrous sports. Speakers: Antonio Lopez Gonzalez, Chief Data Officer – Decathlon Spain. Room: Big Data & AI Keynote Theatre.

13.35 Colvin and Valentine: How to face a campaign with a planned increase in demand. Speakers: Patrick Mils, Product Manager – COLVIN. Room: Ecommerce & Digital Strategies.

16.05 Don’t think about data, think about people. Activate data from empathy. Speakers: ismael varela, CRO Manager – Mayoral. Room: Ecommerce & Digital Strategies.

16.20 Impact of returns in the marketplace world. Speakers: Diego Silvan, Marketplace Channel Manager – AWWG – Pepe Jeans – Hackett. Room: Customer Experience & Omnichannel.

17.30 VIP Lounge Presentation of the eAwards 2023.

2023 eAwards Nominees

Best APP

Best CMO

Marta Gil – Conforama Claudia Gallego – lowlove Jose Antonio Cardenal – Norma Comics

Best Cross Border eCommerce

Big Buy Schneider Electric Manufacturing Materials

Best eCommerce Manager:

Jordi Ortega – Port Aventura Elisa Rabate – Ametller Juan Garrido – GAME

Best eCommerce of the year:

Vinoselection Freshly Cosmetics Grupo Padel Nuestro

Best Marketplace:

Manomano PromoFarma by DocMorris Dormitienda

Best Omnichannel Project:

Janabebé Kiabi Castañer

Best eCommerce Startup:

Winekata Aladina Networks ConectPadel

Honorary Award for Professional Career

Special recognition to a manager or manager whose professional career is linked to the digital market for their dedication to the transformation of their company and for their leadership, either from the eCommerce area or from the digital strategy.

Photo: eShow

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