has just been held first edition of the TikTok Awards Grand Prix, an event that brought together the winners of the different TikTok Awards galas held in Europe. The great protagonist of the night was unieurothe Italian eCommerce managed to win the “Greatest TikTok” award in Europe thanks to its “Il Commesso” campaign.
The event, held in Amsterdam, recognized agencies and brands that executed high-performing and creative campaigns on the social network, also managing to inspire, entertain and amuse. In the words of Stuart Flint, Director of Global Business Solutions for Europe at TikTok: “These awards honor the best of the best on TikTok. These brands and agencies have raised the bar, helping spark the creativity revolution we’ve seen in recent years. Brands and companies of all sizes in Europe are pushing boundaries and creating a golden age of creativity.”
“Il Commesso” a fun, genuine and impactful campaign
The “Il Commesso” campaign, created by the BCube agency and executed by Zenith for Unieuro, won praise from the jury and stood out for showing the great impact of native content created by a member of the TikTok community and amplified by advertising investment. in feeds, maximizing reach and community engagement. Also, the campaign managed to perfectly incorporate the mission of the social networkentertaining, inspiring and amusing in an authentic way.
In the words of Mihnea Gheorghiu, member of the jury, «The jury has awarded Italy and Unieuro as the great winner. I had it all. It was very ‘TikTok’. She was funny. She was genuine. This campaign has just opened a door to what can be done in the next few years from a brand that you don’t normally expect entertainment from. Bravi tutti!«.
For their part, from Unieuro they were enthusiastic and stated that they will go further to continue maintaining relevance and interest in the platform. Antonio Lapesa himself, Unieuro’s Chief Omnichannel Officer, declared: “We have always thought that limits are there to be overcome, and this is what we believe we have done with our campaign, so we couldn’t be happier. TikTok represents a gold mine in terms of creative opportunities and we wanted to join it.«.
Finalists and jury of the TikTok Awards Grand Prix
This grand European final served as the final connector between the seven awards held in Germany, Spain, France, Italy, Poland, the United Kingdom and the Nordic region. Let’s remember that, in our country, the winner of the TikTok Awards Spain was Durex thanks to its “Hay tema” campaign. But let’s find out what the other brands and campaigns that were competing for the final prize.
Germany: Dr Best (Haleon & Intermate Media)
Spain: Durex “Hay Tema” (Fire Walk With Me & Arena Media)
France: Backmarket “newscreen”
Italy: Unieuro “The Clerk” (BCube & Zenith)
Nordics: Girl Talk and Rødovre Centrum (BEYOND 11)
United Kingdom: Channel 4 “Altogether Different” (4creative)
Likewise, the jury was also made up of seven representatives, one from each participating country or region. And all of them are recognized figures within the European advertising industry.
Mihnea Gheorghiu, Chief Creative Officer at Publicis, Italy Rasmus Bjurström, Managing Director at Forsman & Bodenfors, Sweden Isabelle Champigneulle, Head of Conversation Générale at BETC FULLSIX, France Marcin Samek, Chief Innovation Officer at McCann, Poland Auxi Barea, Head of Social Media & Branded Content at La Despensa, Spain Eliza Williams, Editor at Creative Review, UK Roland Eisenbrand, Editorial Director at OMR, Germany
For You Fest Awards: the best of the year in Spain
In addition, TikTok has held the For You Fest Awards, aimed at recognizing the creativity, diversity and talent of the Spanish community of the platform.
Users have been able to vote for their favorite creators through the application, and among the winners are, for the category of comedy, two creators who have made the entire community laugh, such as @aleagullosm and @gersanc_. In the education category, awards have also been given to creators with whom the community has learned, culture and literature with @patriciafedz, or science with @doctorfision. Of course, creators have also been awarded in fundamental categories within TikTok, such as the musicwhere the winners have been @beret1996 and @munic_hb, sport, recognizing the creators @raquelcule and @arigeli, or entertainment, with @telocuentosinspoilers and @ibngarcia receiving an award.
The recipes of @cocinaconcoqui and @lacocinadelpirata have also been recognized by the community in the category lifestyle, and the work of the creators @alanelruedas and @anaig_83, making diversity visible and promoting social change, have also been awarded. At the gala there was room for the gaming and @polispol1 and @laurixgames have been recognized for their content creation skills, and finally, the creators @nuria.adraos.makeup and @immartacamin have conquered the community with their knowledge of makeup and fashion respectively.
The most viral on the platform and public figures were also awarded
Additionally, the community has chosen winners in categories related to the virality and trends on the platform. In the category of video of the year, @nuriacasasc has been awarded with “Types of mother”. The song of the year award has been for one of the most present themes on TikTok in recent months: Bizarrap & Quevedo: Bzrp Music Sessions, Vol. 52, and the award for best music activation went to @rosalia together with CANADA for the TikTok LIVE experience broadcast for the presentation of the Motomami album. The same way, viral trend of the year The one that has conquered users has been “I’m unstoppable” by the creator @saracisneros and, in the best use of effect category, @davidsuaarez2 has been awarded for the use of the effect “Quiz history of women’s football”. Finally, the outstanding creator @lolalolita has received the TikTok Stars award.
Similarly, the For You Fest Awards have also recognized the talent and creativity of the public figures and partners present on the platform. Honorees in the public figures category include prominent celebrities, including Samantha Hudson (@badbixsamantha), winner in the category Diversitychef Koldo Royo (@koldoroyo), recognized in the category Lifestyleor the Atlético de Madrid player Maitane López (@maitanelopez7) in the category Sport. Other public figures recognized at the awards gala have been Ibai x LOL (@ibaillanos) in the Gaming category, Ines Hernand (@ineshernand) in the category EntertainmentChema Alonso (@chema_alonso) in Education and Jaime Lorente (@jaimelorentelo) in Comedy.
The awards have recognized the content creation work on the platform partners as important institutions as the Prado Museum (@museodelprado), the Heretics esports team (@teamheretics), GQ magazine (@gqspain), Netflix (@netflixes), Mediapro (@goltelevision), PlayGround (@playground.es ) and the TV3 program APM (@apm_oficial).
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