Pipedrive and HubSpot: Comparison of two of the main CRMs on the market


Several times we have talked about the importance of customer relationship management tools, or CRM, in the relationships between companies and their customers.

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When making a choice, every entrepreneur faces a wide variety of digital platforms oriented to business management They promise to be the best on the market, but the truth is that each one offers different approaches that can benefit specific aspects of each business to a greater or lesser extent.

CRM Comparison: Pipedrive vs. HubSpot

Taking into account the importance of management tools for companies today, we have decided to bring a comparison of two of the main CRM offers on the market. We are referring to Pipedrive and HubSpot, of which we will make a comparison based on their functions, advantages, disadvantages and focus point. In this way, you will have a basis to decide which tool can best suit the needs of your business.


We will start by describing Pipedrive, the younger of the two tools, born in 2010 by Timo Rein, Urmas Purde, Martin Henk, Ragnar Sass and Martin Tajur. This platform was born from the need to create a tool that “will adapt to the needs of people who make real sales.” Thus, the software created by Pipedrive focuses on prioritizing the needs of sellers; in this case, more than 100,000 companies distributed in some 175 countries.

Pipedrive is a complete tool and its vendor-friendly feature gives businesses further development in this regard. It allows you to boost your conversions and leads, managing to close around 28% more cases on average. However, this supposes a smaller range of action for the work teams since it does not take into account other important areas such as marketing, labor relations, etc.

Among the different functions presented by Pipedrive we find the management of prospects, automation of sales processes and the generation of progress and reports regarding campaigns. Likewise, it has email campaign management functions and integrations with various services, which reinforce its focus on sales.

Advantages Customer communication management becomes closer thanks to its chatbot, call and email solutions. Its automated processes are ideal for optimizing resources and time invested in the tool. Getting started with Pipedrive is very useful, since once you log in, the CRM guides you through its functionalities and how to incorporate them into your business. Defined conversion funnels or ability for you to create your own. Transparent view of sales by having automatic tracking of calls and emails. Guarantee process safety with a solid safety net. Measurement of results based on established objectives. Integrations: Pipedrive integrates with a wide range of third-party tools, including Google Apps, Trello, and Mailchimp, allowing you to connect your sales and marketing tools on a single platform. The AI-driven sales assistant is useful for sales teams with little experience. Defined conversion funnels or ability for you to create your own. Intuitive User Interface – Pipedrive has an intuitive and easy-to-use user interface that makes it easy to manage your sales processes. Personalization: allows you to customize the platform to the specific needs of your business, which means that you can adapt it to your sales processes and workflows. Disadvantages Limited support in some aspects. Integration focused on SMEs (it can also be an advantage). Feature offerings are limited on basic plans.

We have spoken with Pipedrive and they have offered our readers a 30-day free trial, plus a 20% discount on the first year from the following link:

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We will now talk about HubSpot, a company founded in 2006, as a cloud-based sales and marketing software, with which companies can apply inbound marketing strategies. In 2014, they decided to broaden their range of action, which is why they developed HubSpot CRM Free, which connects to the different platforms where sales processes are carried out, such as emails, phone calls, websites, and social networks.

Advantages They have many free features. It is a Google certified partner. Multi-tool integration: HubSpot offers a wide range of marketing, sales, service, and content management tools, all on a unified platform. This makes it easy to use and manage for companies that want to have a complete customer management solution. Each point of contact with the prospects is recorded and it is easy to keep track of the strategies used. Its interface is easy to learn. Disadvantages Although it has many free features, sometimes they are not enough to meet the needs of companies and incorporating more developed features such as marketing, service or sales hubs can be expensive. It is not very flexible when you want to customize more complex sales processes. With the free CRM you cannot add hierarchies to the users, so all the information shared can be seen by all the members of the company. Cost: Although HubSpot offers a free version of its CRM and some basic marketing tools, its paid plans can be quite expensive for small businesses or those with limited budgets. Steep learning curve on some tools: Although the HubSpot platform is known for being easy to use, some of its tools can have a steep learning curve, which can make it difficult for some users to use. Limited technical support on the free version: If you use the free version of HubSpot, the technical support you receive may be limited compared to paid plans.

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