Google Partner Premier is the insignia that, year after year, recognizes the work of the best agencies in the world specialized in digital marketing and use of Google Ads. Thanks to the fact that the online giant has published the complete list of winners in 2023, we have been able to compile the names of all these agencies that are proud to be part of the elite of the sector in Spain.
Agencies Google Partner and Google Partner Premier
Actually, Google distinguishes two types of partner agencies: Google Partners and Google Partner Premiers.
The company itself explains it on its official website: those companies that become Google partners receive recognition from the company for ensuring that their clients’ campaigns obtain the best results, thus allowing them to grow by managing their campaigns and demonstrating their knowledge of Google Ads and their experience in said platform through different certifications.
In addition, Google also explains that companies affiliated with the program will enjoy a wide range of advantages, such as the possibility of Display the Google Partners badge on your website and in your marketing materials.
Performance, investment and certifications
Google itself lists the necessary requirements for an agency to be considered within the Google Partner program, which fall into three categories: performance, investment and certifications. Every day, Google itself takes care of check whether companies meet these requirements.
With respect to performance, Google explains that this requirement allows them to ensure that the company is optimally creating and running Google Ads campaigns to achieve the best possible results for their clients.
They also add that “the Google Ads administrator account registered with Google Partners must have a minimum optimization level of 70%. The control belongs to the company, since it is the one who decides to apply or reject recommendations according to what it considers appropriate and the objectives of its clients.
In the part of investment, Google points out that the Google Ads manager account that appears registered in Google Partners “must maintain an advertising investment of $10,000 (about 8,800 euros) in 90 days among all managed accounts.”
Refering to certificationfrom Google indicate that at least 50% of the Account Strategist A Google Ads administrator account that is duly registered with Google Partners must have, at least, “one Google Ads certification in each product area in which the company has campaigns with an investment of $500 (400 euros) ) or more in 90 days (for example, in Search, Display, Video, Shopping or Apps). The number of Account Strategists that must have the relevant certifications is limited to 100, “says Google.
The Account Strategists, according to the company, They are those employees of a company who are dedicated to managing the Google Ads campaigns corresponding to said company on behalf of their clients. These companies have the task of informing Google about the number of users who work as Account Strategists and who must obtain the relevant certifications thanks to the work they perform on a daily basis.
Google Partner Premier
In order to become a Google Partner Premierthe American company indicates that they must comply with the aforementioned requirements, but additionally, they have to be part of the 3% of participating companies within a specific country or territory that has obtained better results in the parameters that the company evaluates annually.
Some of the factors that Google takes into account for Google Partner Premium certification focus on:
Growth of the client portfolio: According to Google, under this factor the ability of partners to attract new customers and help those who already tend to prosper is evaluated. In addition, the company measures this performance based on year-over-year growth in ad spend and the initial ad spend of customers using Google Ads for the first time.
Client retention: At this point, Google examines the demonstrated ability of customers to maintain their companies’ business. The company measures all of that performance with the percentage of clients that agencies have retained compared to the numbers recorded the previous year.
Product diversification: The demonstrated investment in a mix of formats is monitored: it is measured with the percentage of investment in Display, in Applications, in Video and in Shopping each calendar year.
Annual advertising investment: Here, a special focus is placed on investing in Google Ads or in Google Marketing Platform. The company measures the performance of the agencies in this regard with the investment in all accounts managed each calendar year.
It’s important to note that in order to determine if a company qualifies to become a Premier Partner, Google takes into account the performance of other companies in the same country. The evaluation made by the technology giant is approximate, since this can vary depending on the country and is done once a year.
“Congratulations to our Premier Partners for being part of the 3% of Google partners with the best performance in Spain. These companies stand out from the rest because of their commitment to gain in-depth knowledge of the products they offer, foster relationships with new customers, and help existing customers develop their businesses. We want to offer our support as they continue to drive their customers’ success online,” says Davang Shah, Senior Director of the Google Ads Marketing team.
Spanish agencies Google Partner Premier 2023
On this occasion, the internet giant has published an official list of all premier partner agencies 2023. These are the 101 distinguished Spanish agencies, in alphabetical order:
Admurai Adgorithm Agency Quality Level Agency V3 Click Algofy Aquimia Iberia All Around – Digital Agency Altamiraweb Amadeus Hospitality Apache Media Group SL Arena Media Communications SAU Artefacto Spain Avante Comunicación SL Becool Publicidad SL Beu Smart
Click Online ClickOnline360 ClickSEM Convertiam CrackPPC Cyberclick Dactor Media SL Dark Moon Dentsu Digital Menta Dobuss Eli Z Group
eXprimeNet Fáktica Analytics Gauss & Neumann
Inhabitant Havas Media Spain HMG Idento Marketing and Web Development I Feel Web Increnta Internectia Internet Republic io42
Keyweo Communication SL
La Teva Web La Torre Wallace LIN3S Graphic Line Llorella&co Making Science MarketiNet Digital Marketing Agency Marketinhouse Mavance
Multiconversion Neo Media World Spain Nineclicks OMD ES OMG Spain OnTop Media Oscar Abad – Raul Abad
Pickaso Poliedric PPC Managers, SL Profesionalesmarketing.es PubliUp Rebold Redegal Reexporta Refineria Innovation Relevatium Relevant Traffic Media Rocket Digital Rockin Media Roiback
Roi Up Agency SL
Royal Communication Runroom Rypples Scire Marketing Semmantica SEOCOM.Agency Sepoposition To be or not to be SDN Join Marketing Online T2O Media
Tidart Digital Media & Data Agency
Trilogi – The eCommerce Agency
Live! Coversion Wabatop, online marketing agency Wavemaker Spain
Webimpacto Consulting SL
Web Manager Service SL WindUp Smart Business Wink TTD 20lab
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