CocaCola will use OpenAI technology in its campaigns thanks to an agreement with the consulting firm Bain&Company


The consultant Bain&Company has established an agreement with OpenAI with the aim of providing more complete services to its customers thanks to the use of artificial intelligence, and the first brand to take advantage of this alliance has been Coca Cola.

Bain&Company had already incorporated part of the OpenAI technology in its internal knowledge management systems, research and efficiency improvement processes the previous year. Now, both companies, in view of the successful results achieved, they have gone one step further consolidating an association with which to promote both businesses.

As the consultancy itself explained in a statement: “Bain will combine its deep digital implementation capabilities and strategic experience with OpenAI AI tools and platforms, including ChatGPT, to help its clients around the world to identify and implement the value of AI to maximize business potential«.

Coca-Cola will boost its commercial areas with the AI ​​of OpenAI

“We are excited to unleash the next generation of creativity offered by this rapidly emerging technology. We see opportunities for improve our marketing through cutting-edge artificial intelligenceas we explore ways to improve our business operations and capabilities“he commented james quinceyCEO of Coca-Cola.

In this way, the technology of Open AIwhich lately would have stood out for its implementation in search engines, delves into a new line of business: advertising. In addition to doing it with nothing less than a giant like Coca-Cola, a brand that has already announced that it has begun to define strategies whose central axis is AI.

Although it is unknown how much the sum that closed the association between these three important companies has amounted to, we can imagine that it is a good sum, and more so being aware of the multi-million dollar agreement that OpenAI signed with Microsoft not long ago.

Photo: Wepik

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