Ecommerce
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4 advantages you should know about programmatic buying
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One of the most innovative and most advanced levers in this sector is the programmatic buy. Traditional TV advertising loses steam, and media ...

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What is greenwashing and why does the EU want to eradicate it from advertising?
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It is well known that the European Union is against greenwashing because it considers that it is a deceptive practice that harms both consumers ...

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Kraz obtains recognition from Meta as a success story thanks to its commitment to Marketing Mix Modeling
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Krazthe analytical consultancy belonging to the Viko group, has been recognized by Meta as one of the main most relevant players in marketing ...

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Five Spanish PR agencies, among those awarded at the Saber EMEA Awards
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The Spanish agency specialized in brand building and reputation management Framehas been recognized as Best Iberia Agency at the Saber EMEA ...

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X-ray of eCommerce in the United States: this is the most powerful online market in the West
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If we stop to think, in the United States everything is big. Right off the bat, it is twice the size of the European Union, and it is the ...

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This is ClearSale, a fraud prevention tool for eCommerce
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In the world of the Internet there are risks of all kinds, so eCommerce must be careful about the chances of suffering fraud, ...