Adobe integrates Firefly, its image-generating AI, into Adobe Express to revolutionize content design

June 9, 2023

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During the Adobe Summit EMEA 2023a conference focused on the field of digital experience, the software multinational introduced the beta version of Adobe Express. An all-in-one content creation app that allows you to design and share social media posts like videos, images, PDFs, flyers, logos, and more.

Firefly integration in Adobe Express will revolutionize content creation

The tool concentrates Adobe’s technology and has also integrated that of Firefly, the image-generating AI developed by the company. Adobe Firefly integration in Express allows creators to generate images and text effects using simple instructions, thus enhancing your social media posts, posters, flyers and more.

This means that users can simply provide text descriptions for stunning visual results. For example, when describing an image or text effect they want to create, Adobe Firefly translates those descriptions into visual results using its artificial intelligence generation capacity.

In addition, the new beta version of Adobe Express includes the tools of Adobe Photoshop, Illustrator, Premiere Pro, and Acrobat. This allows creators to access these tools directly from the Express app, giving them a faster, easier, and more fun creating experience. now they can combine different resources and functions of these renowned Adobe tools to create content more efficiently and creatively.

As explained david wadhwaniPresident of Digital Media Business at Adobe, “Creators can now make stunning video, design and documents faster than ever before and our integrated workflows with our flagship apps give Creative Cloud subscribers even more control over the creative process. ”.

According to Adobe, members of CreativeCloud they can import and edit, maintain continuous synchronization between applications, and take advantage of real-time collaboration to get things done quickly.

What are the innovations of Adobe Express

This new integration brings a number of innovations that can be fully exploited by designers. Here we summarize some of them:

Content ready to be published on platforms like Instagram and TikTok.
Generation of images and custom text effects from simple descriptions thanks to Firefly. The collection of high-quality content now features almost 200 million resources, including video and design templates, royalty-free Adobe Stock images, video and audio assets, over 22,000 fonts, and a variety of icons, backgrounds, and shapes. The PDF compatibility in the new all-in-one editor makes it easy to import, edit, and enhance documents to create visually appealing PDFs. The power of AI helps creators quickly find perfect complements for your content and template recommendations.
quick actions like removing the background in images and videos, animating a character using only audio, converting to GIF format, and editing PDFs. The Integration of Experience Manager Assets, streamlining the planning, creation, collaborative review, distribution and analysis of content. In short, it will speed up the speed of content in all processes.
Real-time collaboration, review and feedback featureswill speed up the creation process.
animations like Fade In, Pop, Flicker, and Bungee bring text, photos, videos, and assets to life in innovative ways. With the Animate from Audio functiondeveloped by Adobe Character Animator, the characters come to life with lips and gestures synchronized with the recorded dialogue.

Anyone interested can start using this tool by visiting the official Adobe website from a desktop computer and registering, in case you do not have a user account, to start using its capabilities for free. Besides, existing Adobe Creative Cloud members now have access to Adobe Express and they can take advantage of the integration with the other applications included in their subscription.

Partnership with Google’s Bard

Another great novelty is the agreement that Adobe has reached with Google to bring Firefly and Express to Bard. As has been anticipated, in the coming months, Firefly will become the main partner of generating AI for Google’s AI conversational chat.

In this way, the Bard’s text-to-image capabilities they will see each other greatly boosted. And the images that users create in Bard can be modified with Adobe Express. Being able to create content for social networks, stationery, posters, etc., drawing inspiration from a large collection of high-quality templates and resources.

Photo: Depositphotos

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