Account verification on Instagram and Facebook arrives in Spain: how much does it cost and how does it work?

Following the example of Twitter Blue and its payment verifications, Meta, the parent company of Instagram and Facebook, launched a new subscription package called “Meta Verified” in February, with which it sought to offer account verification through a government document. to reduce identity theft. In addition to providing users who acquire it, greater reach, visibility and technical support.

Now, after its initial deployment in the United States, Australia and New Zealand, with which the technology company claimed to have received many positive comments, it has announced that Meta Verified arrives in Spain. This package can be purchased by direct purchase on Instagram or Facebook with a monthly subscription of €13.99 for the web version and €16.99 for mobileon iOS and Android.

To access it, users must be over 18 years of age and, for now, companies cannot opt ​​for verification.

What is Meta verified for: greater visibility and reach

Meta has expressed interest in helping up-and-coming creators grow their presence and build a community more easily and quickly. “Some of the top requests we get from creators are for broader access to account verification and support, plus more features to increase visibility and reach.”

Although they have explained that the visibility of an account can vary according to the size of their audience and the subject of their posts, so subscribers who have fewer followers may see a more noticeable impact on their reach, since their audiences are smaller.

However, the technology will not have exceptions in the content of the publications and states that “All subscribers to Meta Verified and their content must comply with our Terms of Use and Community Guidelines. All content will be treated in accordance with our existing guidelines for recommendations on Instagram or Facebook and our Content Guidelines.”

Benefits offered by Meta Verified include:

A verified badge, “confirming that you are the real you.” This is achieved by sending Meta an official identification document. At this time, the profile names and photo on the Facebook or Instagram account must match the name and photo on the submitted ID. Once their profile is verified, the user cannot change their profile name, username, date of birth, or photo on their profile without going through Meta Verified’s verification request and subscription process again. It gives the user greater visibility and reach, with special emphasis on some areas of the platform, such as searches, comments and recommendations. More protection against phishing thanks to proactive account monitoring. From Meta they indicate that “we are committed to the monitoring and continuous review of the reported violations, as well as the adoption of rapid measures against those who try to evade our systems.” Exclusive features to express yourself in unique ways. In this sense, Meta Verified offers exclusive stickers to use on Facebook, Instagram Stories and Facebook Reels, in addition to “100 free stars per month on Facebook so you can show your support for other creators.” Customer service with real people who help solve common account problems.

Comparison with Twitter Blue

If we compare Meta Verified with Twitter verification, the first thing we notice is that Meta’s price is higher than Twitter’s (7.27 euros per month). As for the reach and engagement benefits offered by both companies for content creators, these are quite similar.

The biggest difference between the two plans is that Twitter does not offer a clear strategy to verify that the accounts belong to real people, as Meta does when requesting documents that verify the identity of the user. In other words, anyone who pays on Twitter can get a verification badge, no matter if it’s a fake news account, spam account, or something else.

As for the business profileswhile Twitter offers a monthly payment of 1,000 dollars (908.68 euros), Meta has not yet manifested itself in this regard.

Photo: Meta Blog

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