Internet users have not stopped talking about Twitter since Elon Musk, the CEO of Tesla, acquired the social network and began to implement a lot of changes that nobody expected. This trend does not seem to be stopping anytime soon and this time it was the turn of the monetization ruleswhich have been enlarged.
The announcement was made by Twitter on July 13 through a tweet. He himself says that content creators will be able to get a share of ad revenuestarting with responses to your posts.
This is part of our effort to help people earn a living directly on Twitter. We will roll out the program more broadly later this month and all eligible creators will be able to apply,” the tweet states.
Surprise! Today we launched our Creator Ads Revenue Sharing program.
We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…
—Twitter (@Twitter) July 13, 2023
In February, Musk had said that Twitter would start sharing ad revenue with Twitter Blue subscribers as a way to drive content creation within the platform. It was not until June that the owner of the social network announced the first payments to creators, with an initial block of 5 million dollars (4.5 million euros).
Some users have received their first payments and in certain cases they range from $25,000 to $30,000 (from about €22,237 to about €26,685). This has generated a lot of interest among prominent Twitter users, motivating them to increase the frequency of their tweets.
Who are “eligible creators”
The new regulations establish that creators can sign up for ad revenue share and creator subscriptions independently. This opportunity will be available in all countries where Stripe, a payment service and financial infrastructure, supports transactions (with Spain among them).
For now, the company has not specified what the application process to follow will be to apply and receive monetization, but they did anticipate that the creators will be able to request a subscription to the system by accessing the “Monetization” option in the “Settings” section.
In order for a user to be eligible for revenue sharing, they must meet 3 characteristics:
Be a subscriber to Twitter Blue or verified organizations. Have at least 5 million post impressions in each of the last 3 months. Pass a review of the monetization standards for creators.
If the user is approved, they must:
Have a Stripe account to receive payments. Comply with Twitter creator subscription policies.
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