Twitter has decided to join the stream of the most extensive videos. This platform has always been known for the brevity of its messages and for some time now it has been making improvements in the uploading of multimedia files. Now these have materialized in various news regarding video content that they are alone available to paying usersthat is, those who are subscribed to Twitter Blue.
Now subscribers will be able to upload videos up to two hours long, extending the previous limit of 60 minutes. In addition, the limit of video file size for paid userswhich has gone from being 2GB to being 8GB.
Previously, uploading longer videos was only possible via the web version, but now it is possible via the iOS app as well. Despite these adjustments, maximum video upload quality remains at 1080p.
Musk continues to up the ante on video
Since Elon Musk acquired the social network has sought to implement changes to improve the loading of multimedia files. In December 2022, the company introduced the feature of uploading long videos and recently it has added new playback speed controls in its web version.
One of the ways in which Musk seeks to make Twitter a “total app” is by hiring Linda Yaccarino as the new CEO of Twittera position that had been held by Elon Musk since last October.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter! Linda Yaccarino will focus primarily on business operations, while I focus on product design and new technologies. I look forward to working with Linda to transform this platform into X, the app for everything,” Musk revealed in his message on the same social network.
Yaccarino’s arrival is expected to give a final push to Musk’s strategy of having created Twitter Blue within the social network. This is because in addition to her executive position, the new CEO has extensive experience and has experience in the field of television. He was also part of peacock projectthe ad-supported streaming service with which your team controls your entire monetization strategy.
Adapt to the impact of the video
In recent years, videos in vertical format have reigned on social networks. For his part, TikTok has revolutionized social networks with its short video modelmarking a before and after in the digital landscape.
The impact of TikTok has led platforms like Facebook, Instagram and YouTube to create their own short video formats, and even rethink their main focus. instagramwhich since its inception has focused on sharing images, has recognized this change and is in the process of evolution in which the commitment to the video format is the protagonist.
Adam MosseriDirector of Instagram, has stated that the application is no longer limited to being a photo-sharing platform, but is focusing on four big areas of growth: creators, shopping, messaging and video. This adaptation reflects the response to current demand and the constant evolution of social networks in search of providing more complete and relevant experiences for users.
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