We know that the internet has changed a lot since its inception and currently there are mobile applications for any online activity that we want to do, from entertainment, banking, communication, to, of course, online shopping. The universe of apps is made up of thousands of brands and companies from all over the world that fight every day to win a little piece of the digital space on users’ mobiles, where they can host their platforms.
In this sense, data.ai, provider of mobile data analysis, has shared its annual report State of Mobile 2023, where it shows us that the demand for mobile applications accelerated during 2022. Downloads have grown to 255 billion, representing 11% year-on-year growth, and users spend up to 5 hours a day on them.
Today we want to show you the shopping apps Spanish and the world whose number of downloads has increased the most throughout 2022.
Apps with the highest growth in downloads in Spain
Shein: Chinese online fashion eCommerce, retail sector.
Hand hand: DIY eCommerce, gardening and renovation, B2C sector.
milanuncios: classified ads for buying and selling products and services.
my carrefour: Online supermarket with delivery.
Amazon: eCommerce for online purchases, B2C sector.
klarna: BNPL payment solution, buy now, pay later.
Shopee: C2C purchase eCommerce.
Druni Perfumeries: eCommerce of perfumes, makeup, cosmetics and parapharmacy.
alibaba.com: Chinese marketplace.
Voghion: B2C fashion eCommerce.
It is curious to see that half of the list belongs to companies from Asian countries, which are gaining more and more ground within Spanish e-commerce thanks to apps such as Shein, Shopee, Alibaba and Voghion. The latter belongs to the Chinese company of the same name based in Nanjing, Jiangsu. It sells low-cost women’s fashion from Chinese suppliers. It is aimed at the final consumer and has free shipping from 49 euros.
On the other hand, only two of the apps whose downloads have grown the most in Spain are from Spanish brands: Milanuncios and Perfumerías Druni. However, this is good news for Spanish eCommerce, which manages to gain a foothold among giants like Amazon or Alibaba.
Fastest growing apps in the world
shoppy: Indian B2C eCommerce dedicated to the sale of refurbished cell phones, computers and other devices.
Meesho: eCommerce C2C, India Reseller Platform.
flipkart: Indian generalist B2C eCommerce.
Amazon: eCommerce B2C generalist.
Tata Neu: super app that brings together e-commerce, financial services, fashion and lifestyle products and services.
Shein: Online fashion eCommerce, China’s retail sector.
alibaba.com: Chinese marketplace.
Shopee: Singaporean C2C shopping eCommerce.
pindudoduo: Chinese C2C eCommerce of agriculture and team buying.
Grid: Chinese e-commerce and social media platform.
Without a doubt, the list shows that electronic commerce in Asia grows, expands and positions itself rapidly, Therefore, the applications of this continent have had a great growth in their downloads in the last year.
Similarities and differences between the markets of Spain, France, Italy and the United Kingdom
First of all, we should mention that the French DIY, renovation and gardening company Hand hand has achieved a great trajectory with its app, positioning itself in the number 2 position of the apps with the highest growth in downloads for France and Spain. In the Italian market, the platform ranks 4th, while it is out of the top 10 in the English market.
On the other hand, the application Shein reveals a very different growth behavior depending on the country. While in Spain it ranks number 1 among the apps with the highest growth in downloads, in the United Kingdom it ranks last. For its part, in the Italian market it ranks number 3 and does not appear in the French market.
On the other hand, inflation and the economic recession have influenced the UK listing, where the top 5 spots are held by coupon redemption, rummage reselling and deal finder apps, with apps like Asda Rewards, Vinted, HaffPrice, Three+ and Twig.
As for the eCommerce heavyweights, Amazon and Alibaba, the increase in downloads of their apps in these European countries has been quite uneven. As we have already seen, in Spain the application of Amazon holds fifth place, while in the other three countries it does not even appear in the top 10. For its part, Alibaba has shown greater growth in terms of downloads, being present in the rankings of Spain (9), France (9) and Italy (7), but not in the United Kingdom.
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