TikTok is developing Tako, an AI-powered chatbot to improve its recommendation system

TikTok, the popular platform for videos in vertical format, continues to improve its platform to continue adapting to the tastes of its users. The company is currently testing Tako, an artificial intelligence-based chatbot capable of recommending videos based on the questions users ask.

For now, tests are only being carried out in the Philippines.but it is not ruled out that soon the chatbot will begin to be implemented in user accounts in the United States, Europe and the rest of the world.

«We are in the early stages of exploring chatbot tools with a limited trial of Tako with selected users in the Philippines. Tako is an AI-powered tool to help with search and discovery on TikTok. Tako works with a third-party chat assistant and is designed to make it easy to discover entertaining and inspiring content on TikTok,” the company said on Twitter.

How Taco works

To use it, you have to select an icon that is located on the right side of the screen, on the user profile icons, likes, comments, etc. By pressing it, the user can choose to Ask a question about the video you were watching at that time, or by request Video recommendations on a specific topic.

For example, if the user is watching a video of the coronation of Carlos III, they can ask Tako what the meaning of it is. And if you want to see content about, say, gardening, just ask the chatbot. After this, Tako will compile a list of results that include the name, author and theme of the video, as well as links to recommended content.

The intelligence firm watchful.ai is the one doing the Tako tests which, by the way, uses advanced natural language processing technology to understand user questions and provide relevant answers. This technology allows Tako understand the context of the questions and provide suggestions directly related to the content that the user is browsing.

“Staying at the forefront of innovation is critical to building the TikTok experience, and we’re always exploring new technologies that add value to our community. In select markets, we are testing new ways to boost search and discovery on TikTokand we look forward to learning from our community as we continue to create a safe place that entertains, inspires creativity, and drives culture,” a TikTok spokesperson told TechCrunch.

Security warning

TikTok notifies its users, through a pop-up message, that Tako is still an experimental tool, so the comments or answers you give may not be true or accurate. The social network also emphasizes that the chatbot should not be relied on for medical, legal or financial advice. This type of warning is usually implemented in all AI-based chatbots.

Another relevant caveat is that the bot will not appear in the accounts of minors. It was also announced that all conversations with Tako will be reviewed for security reasons and, in general, to improve the user experience. Because these technologies are relatively new, companies choose to record user interactions and review them to help improve your bots. From a privacy point of view, this means that AI conversations are not deleted after the chats end.

Photo: Depositphotos

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