Do you want to grow on Instagram in 2025? Then point this data: Publish between 3 and 5 times a week It is the sweet point that maximizes your scope and growth without burning in the attempt. And if you dare to go further, reach up to 10 weekly publications can quintuple your growth rate … provided you can maintain quality.
We do not say that, the data says. An analysis of more than 2 million publications of more than 100,000 accounts of Instagram made by Buffer He revealed that the more you publish, the better you are doing. But be careful, more is not always synonymous with better. Because something very important also comes into play: your energy, your time … and your sanity.
The ideal number: publish between 3 and 5 times a week
According to the study, Publishing between 3 and 5 times a week can duplicate the growth rate of followers, compared to publish once or twice a week. In addition, I could Increase your reach by publication in approximately 12% compared to your base value.
The analysis took as samples to the Photos, Reels and Carouselesbut left out the stories, since these are not ideal to reach new audiences. Nor took into account variables such as the best time to publish on Instagram, or the best publication format for each objective, but this does not mean that the results are significant.
Now, publish more than 5 times does my reach increase even more? Yes, but the performance is not as high as the one to move from one or two publications to 5. that is, publish between 6 and 9 times per week could produce an increase of almost 3.7 times in the growth rate of followers (0.44%) compared to publishing between 1 and 2 times per week. Post 10 or more times a week could mean an increase of approximately 5.5 times (0.66%). These are percentages much than 12% that we mentioned earlier. So, maybe the effort is not worth so much.
At the far end, Publish less than once or twice a week could result in the stagnation of the account or even in a decrease in followers.
The conclusions of the study are as follows:
1–2 Publications/Week: Perfect if you just want to stay active. 3–5 Publications/Week: Ideal to grow sustainably. 6–9+ publications/week: for those who want to go for all (and can afford it). 10+ publications/week: the maximum level, but be cared for with wear.
How the publication frequency affects the growth on Instagram
These are the 5 considerations that you must take into account when planning your publications on Instagram:
1. More publications per week mean more growth
Posting more on Instagram makes your account grow faster. Buffer's analysis showed a very clear positive correlation between the number of weekly publications and the increase of followers. Specifically, the accounts published between 6 and 9 times a week grew 3.7 times faster than only 1 or 2 times. And those published more than 10 times, fired growth up to 5.5 times more.
Of course, do not fall into the trap of thinking that just by publishing a lot you will petar it: this data shows a general trend, but It does not distinguish between large or small accounts. Large accounts already grow faster from themselves, even if they publish less. Therefore, the really useful thing is to compare each account with itself.
And, speaking of large accounts, discover which are the 20 Spanish Instagramers with more followers.
2. Not publishing anything could mean a loss of followers
There are no nuances here: If you do not publish, you lose. Or at least, you stop winning. The study detected a fall in the growth of followers when the accounts ran out of publications for a week. They called this “The penalty for not publishing.”
One week without publications can mean a 0.08 below the average growth of that account. What does that mean in Cristiano? That if your usual growth is flat, you could start seeing a real drop in followers. And if you already had a good pace, that pause can cut the flow. So even if you are in a crazy week, try to get at least one or two publications.
3. The constant publication promotes real and measurable growth
It is not just about publishing a lot for a week and disappearing the next, but Plan a rhythm that you can hold over time.
The data show that even a small increase in frequency brings benefits:
Go from not publish 1–2 times a week = +0.12% growth rate rise to 3–5 publications/week = +0.26% increase to 6–9 = +0.44% and more than 10 = +0.66%
The interesting thing is that This calculation compares each account with itselfnot with others, so the results are quite reliable.
4. Publish more constantly increases weekly scope
This conclusion is quite intuitive, but now it has numbers behind: The more you publish, the more people you will see your content. Not only do you increase the volume of publications, but the total scope during the week.
That is because each new publication is a new opportunity to appear in the feeds of your followers, on the exploration page or in the Carousel of Reels. And as Instagram no longer orders the contents chronologically, there is no risk that your publications were step on each other. The algorithm is responsible for distributing them well.
So, more publications = more visibility, without fear of “saturating” your followers.
5. Publish more means more scope by publication
Finally, the study concludes that Publish more Not only gives you more global reach, but makes each publication more individual impact.
Compared to those who publish only 1 or 2 times a week, those who publish between:
3 and 5 times, they achieve 12% more scope per publication. 6 and 9 times, they rise 18%. More than 10 times, they reach up to 24% more.
This shows that The Instagram algorithm rewards sustained activityalthough with decreasing yields: each additional publication contributes a little less than the previous one. That is why it is so important to find that balance between quantity and quality.
Quality vs. quantity: the eternal dilemma
Now, although the numbers encourage you to publish as if there were no tomorrow, there is something that you cannot lose sight of: quality is still the most important. A poor publication made in a hurry will probably not make you win many followers … and it may even subtract you.
So here our Gold Council goes: find a frequency that you can maintain with quality content. If that means 3 publications a week, perfect. If you can reach 6 without going crazy, great. But do not wear impossible goals just by climbing in statistics. Better slow, but constant (and with good lyrics … or good reels).
Photo: Chatgpt
