undisputed leader of “nice game” Brazilian, triple world champion and loved in all football spheres, Edson Arantes do Nascimento, better known as Pele, passed away at age 82 after losing the battle against colon cancer.
In addition to being a great soccer player, Pele He was also famous for starring in countless commercials. All companies fought to get the image of this international idol, since he was the benchmark for children, youth and adults around the world. From steel sponges to educational campaigns, the soccer player was the visible face of all kinds of brands throughout his career.
Pelé’s best advertising campaigns
In this compilation we share the best advertising campaigns of one of the best soccer players of all time: Pelé.
1. Pepsi Advertisement – 1974
The soda brand hired Pelé to promote the drink as a source of hydration after a soccer game played in scorching weather.
2. Pelé and Xuxa advertising a real estate agent – 1984
In the 80s, when the soccer player had a love affair with the child idol Xuxa, both starred in an advertising spot for the real estate agent Francisco Xavier Imóveis.
3. Atari video game
In the 1980s, the video game brand Atari invested in hiring different athletes to promote the product: the then star of the Los Angeles Lakers, Kareem Abdul-Jabbar; the driver Mario Andretti, Formula 1 champion in 1978; and, of course, Pele.
4. Mastercard Card – Mundial 94
In 1994, the Mastercard company used Pelé’s image to promote the features of its credit card, as well as offering a raffle to attend the 1994 World Cup, which was played in the United States.
5. Bombril, scourer – 1998
Within the catalog of bizarre products, Pelé also lent his image to promote the effectiveness of a steel wool.
6. ABC with Pelé – Ministry of Education of Brazil – 1998
In 1998, the Brazilian Ministry of Education used Pelé’s image to promote universal schooling and learning with a really catchy jingle.
7. Viagra commercials for Pfizer – 2002
In 2002, the pharmaceutical company Pfizer hired the soccer player to promote Viagra, a drug that combats erectile dysfunction. The father of seven recognized children and perhaps more unrecognized ones, the American multinational understood that Pelé could function as the foolproof representation of masculinity. “See your doctor… I would,” was the phrase coined by the player in a series of advertisements for the brand.
8. Santander Bank – 2008
In 2008, Pelé signed with the Spanish bank Santander to sponsor the Copa Libertadores. The contract lasted 4 years and the footballer traveled throughout the continent with the cup.
9. Lous Vuitton – Maradona, Pelé and Zidane – 2010
The exclusive clothing and accessories brand chose 3 soccer greats to star in a campaign. In the video, Maradona can be seen announcing a table football match between Pelé and Zinedine Zidane, and asking the public who they think will win. Then, a Louis Vuitton web address is indicated on the screen for viewers to leave their vote.
There were several short advertising spots for the brand.
10. Ronaldo and Pelé for Fly Emirates – 2014
In 2014, the airline hired both players to promote the luxury and comfort of its planes. In advertising, they play with the level of fame of Ronaldo and Pelé, who attract the attention of the passengers. Who is more famous?.
Pelé appears in The Simpsons
The American series The Simpsons usually invites celebrities to lend their voices to parodies within the series. Pelé was one of the privileged ones and appeared in one of the episodes in which the soccer star is seen in the run-up to a Mexico vs. Portugal match. The player greets fans while offering a line of waxed paper and in return receives a bag of money, alluding to his ease in recording commercials.
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