The EQT Global Investment Fund has announced an agreement for Acquire the Spanish operations of Adevinta Spainin a transaction that will unify under its umbrella some of the most iconic and consolidated online advertisement platforms of our country. The agreement includes The property of Milanuncios, Fotocasa, Habaclia, Infojobs, Cars.net and Motos.net, in what is one of the corporate movements of greatest draft in the Spanish digital sector in recent years.
EQT is done with a digital mega -keepolding
With this acquisition, EQT consolidates a portfolio of digital assets of great value, covering key verticals of consumption and online employment in Spain:
Milanuncios: One of the biggest general classified platforms.
Fotocasa and habitaclia: Indisputable referents in the real estate market.
Infojobs: The leading portal for job search.
Cars.net and motorcycles.net: Dominant platforms in the vehicle classified sector.
EQT has expressed its intention to boost the growth of these platforms. The background has pledged to accelerate product innovation, improve customer experience and expand technological and artificial intelligence infrastructure. In an increasingly competitive and dominated digital market (as we see with examples such as Wallapop and Naver), investment in advanced technology will be vital to maintain the leadership of these platforms. Perhaps we should expect new functionalities, improved recommendation algorithms and a more fluid user experience promoted by AI.
In any case, the EQT strategy will focus on work closely with current management teams, taking advantage of his digital experience and a “local with premises.”
Jacob AqraouExecutive Chair de Adevinta, showed its satisfaction with the operation: “We are very happy that EQT has acquired our business in Spain. With its solid career in business expansion, the impulse of innovation and support for long -term growth, we are sure that it will help Spanish platforms to prosper and succeed.” Aqraou also indicated that Adevinta will now focus on its “excellent portfolio in the rest of Europe”, which includes companies such as Mobile.de, Kleinanzeigen, Leboncoin, Marktplaats and Subito.
From eqt, Carlos SantanaPartner and Director of Private Capital for Spain and Italy, reiterated the strategic importance of the acquisition: “ADEVINTA in Spain represents a very firm investment within one of the main subsectors of EQT, the Internet for consumers. We are impressed by business and we hope to support Adevinta in Spain and its management team in its entry into this new growth phase.”
The transaction, financially advised by Goldman Sachs and Lionntree for Adevinta, and by Clifford Chance and Ernst & Young for EQT, is subject to the usual conditions and approvals. It is expected to close during the first quarter of 2026. With this operation, the EQT X Fund plans to have between 60% and 65% of its capital invested. Adevinta has assured that he will continue to support Spanish businesses and their workforce during the transition, guaranteeing the continuity of the service for users and customers.
Wait … What does EQT sound like?
Although the name of EQT is not, say, mainstream, it is likely to sound you. At least, we talk about him five years ago, for the purchase of another great reference of the Spanish digital.
In 2020 EQT announced the purchase of idealist for 1,321 million euros, in which the greatest operation of the Spanish digital sector in its history was well, well above the purchase of Privalia by Vente-Privee in 2016 (500 million euros)
At that time, EQT explained that it would support «the growth of idealist and the continuous search for commercial excellence investing on the online platform and further developing its portfolio of added value services for real estate agents. In addition, Idealista is expected to take advantage of the internal digital and technological experience, the global presence and the EQT advisors network. Together with its founders and management, EQT will support idealist plans to penetrate even more in its main markets and strengthen its position as the leading and reference platform for the qualified real estate classifieds in southern Europe ».
However, EQT would end up selling most of its participation in idealist only four years later, for 2,900 million euros.
On the other hand, at the beginning of the year, we tell you how EQT led the financing round of 200 million euros from Barcelona Travelperkin an operation destined to consolidate the growth of this Spanish unicorn of business trips.
How long will the EQT stage at the head of these Spanish ecommerce referents?
Image: Flux Schnell
