The Independent Publishers Alliance demands from Google before the European Commission for its AI Overviews
Google Face a New antitrust case in the European Unionthis time because of the effect of their Ai overViews. The group Independent Publishers Alliance He has filed a complaint against the technological giant before the European Commission, claiming that his views generated with the damage the traffic and income results of the websites.
What exposes the demand against the Google AI Overviews
The Ai Overviews arrived in Spain and eight other European countries in March Of this 2025, almost a year after its launch in the United States. This function uses the generative AI to create views composed of relevant text and links From web information, with which to respond quickly and concisely to consultations In Google's search engine.
The launch of these views generated by AI has quickly penetrated users and users, thus affecting web traffic. According to a report by the SEO Brightardge platform, from the activation of the AI Overviews in the United States, The CTR decreased by 30%.
In Europe, its effects are also noticed and SEO professionals try to prepare for their consequences. For its part, The Independent Publishers Alliance wanted to stand up to Google directlythrough a demand to which the Reuters has had access.
The document presented by this group of independent editors dates from June 30 and the technological one is accused of «Make a web content for general artificial intelligence views of Google in the search for Google, which has caused and continues to cause a significant damage to editorsincluding news editors, in the form of loss of traffic, readers and income ».
Likewise, they point out that: «The editors who use the search for Google They do not have the option to prevent their material from being ingested for model training of Great Language of Google or that it is trace to obtain summaries, without losing its ability to appear on the general search results page of Google ».
In demand too It has been requested To the European Commission that provisional measures are applied To avoid damage, according to the Independent Publishers Alliance, they could be irreparable.
Google defends its AI overViews
For its part, Google has defended the usefulness of its AI overViews, noting that they also serve to direct traffic to the sources on which they are based. «The new experiences of the search allow people to ask even more questions, which Create new opportunities to discover content and companies».
In addition to this, its spokesman pointed out that fluctuations in web traffic can be the result of numerous factors, thus separating the responsibility of their views generated by AI. «The reality is that Sites can win and lose traffic for a variety of reasonsincluding seasonal demand, interests of users and regular algorithmic updates of the search ».
This is not the first demand that Google receives for its AI overViews. At the beginning of the yearthe American educational technology company Chegg filed a lawsuit against the company accusing their AI overviews of harming their web traffic and, therefore, their income.
Photo: Canva
