He 4th ECOMMERCE MEETING A CEPOCATES It was an appointment in round table format that brought together prominent experts from electronic commerce. Moderated by Ignacio Riescothe speakers shared their visions about the future of ecommerce and the platforms that lead the market. The guests were Daniel Vázquez of adobe ecommerce, Màrius Rossell of logicommerce, Gonzalo de Caralt of Bigcommerce and Andrés de España of Shopify Plus Partner. Throughout a series of dynamic questions, experts defended the strengths of their platforms, although the answers were not exempt from comparisons and some humor.
What type of project is your platform really perfect?
When asked about the type of projects for which their platforms were ideal, the speakers agreed that all tools adapt both to B2B as B2Chighlighting that their technologies cover a wide range of needs. However, Bigcommerce and Shopify They highlighted their specialization in certain sectors such as B2Balthough all platforms have a flexible approach to serve both business models.
Sectors with better references and success cases
Experts also shared which sectors stand out on their respective platforms. Bigcommerce mentioned its success in the field of hardware store and construction materialswhile Logicommerce He stood out in fashiona trend also backed by Shopifywhich mentioned its specialization in Cosmetics and food. AdobeFor his part, he highlighted his ability to cover All sectors Without limitations.
Investment areas for next year
As for future plans, the platforms pointed to different key areas to invest in the next 12 months. Bigcommerce and Shopify They highlighted the importance of Dynamics of artificial intelligence processes (AI) as one of your priorities. Logicommerce focused on the marketingwhile Adobe mentioned the need to strengthen his Partners network To improve your scope and services.
Competition and rivalries
When asked about the main competitors, the answers were revealing the competition in the sector. Bigcommerce appointed A. Adobe as its main rival in the area of B2Bwhile Logicommerce He pointed to Adobe for your focus on fashion and B2B. Adobe He did not hesitate to say that his competition includes allreflecting the amplitude of its market. Shopifymeanwhile, cited Prestashop and Salesforce as competitors, with a more marked approach in B2Balthough he also considered Bigcommerce and Adobe as rivals in that field.
Is the front-end losing relevance?
One of the most discussed issues was the relevance of Front-end In the ecommerce. Although the Ia He is progressing rapidly, none of the experts considered that the Front-end lose its importance. The platforms agree that AI cannot replace the differential layer offered by a Good user design In the front-end. The opinion was unanimous: the Front-End is still crucial for a solid user experience.
Native Analytical Management
About the Analytical Managementall speakers agreed that their platforms allow us to integrate any external analytical tool, such as Google Analytics or platforms of Big Data. Shopifyhowever, highlighted its own analysis application, Audiencewhich provides a more detailed vision of user behavior in the online store.
How should your platforms mention?
Finally, each platform gave its personal touch to the way it would like to be mentioned by Marketing4commerce. Logicommerce bet on the concept of Headless, Not Brainless To reflect your approach to solutions Headless. Adobe He highlighted his proposal as Customer Experience Commercewhile Bigcommerce It was defined as a platform of flexibility and openness for the new era of ecommerce. Shopifyfor his part, he highlighted his ability to offer Commerce for all business with future.
Conclusion
This 4th ECOMMERCE MEETING A CEPOCATES He showed, once again, how Ecommerce platforms are innovating and adapting to new business needs. Although the responses of the speakers looked at many points, the event made it clear that competition in the sector remains fierce and that, despite the nuances, all platforms have something unique to offer their users. Without a doubt, this meeting left valuable reflections on where the ecommerce is heading and what to expect from the platforms in the near future.
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