Smart Traveling and E-Commerce: New trends in experience and technology | Tech Talks
In a new Tech Talks program on television business, moderated by Juan Antonio Muñoz-Gallego, three key themes were addressed: the rise of the smart traveling, the tokenization in Blockchain and the impact of artificial intelligence in the legal field. Among the guests were Sergio Cararal, executive director of Walker Arund, who explained how his company connects tourists with authentic local experiences through trained receptionists and digital tools, promoting more cultural and sustainable tourism; And Mireia Calvet Vergés, CEO of Beself Brands, who shared her experience leading an e-commerce with five brands focused on home, fitness and well-being, highlighting the importance of the experience of purchase and constant innovation. Karol Valencia also participated in Online, AI Adoption & Change Manager in Saga, contributing its vision of the role of artificial intelligence in legal processes and digital transformation.
