Personalization platform Retail Rocket closes a €23.3 million round to accelerate its growth in Europe and Latam


The specialized platform personalization, email marketing automation and customer retention Retail Rocket closed a round of financing €23.2 million of the european venture capital fund flanter. With this injection of capital, the company bought the marketing automation platform SailPlay with the aim of expanding its business internationally.

In 2021Retail Rocket generated nearly €500 million of additional revenue for its customers around the world and the acquisition of SailPlay is expected to increase that figure considerably.

A strong sign of confidence in times of uncertainty for startups

As we discussed a few weeks ago, after a golden age for startups, the accelerator YCombinator sent a letter last May to the founders of his portfolio warning that we must “prepare for the worst”. In it he spoke about a brake on the strong injection of capital that this type of company had been receiving in spades.

Although the investments They never stopped, it’s true that they have diminished with respect to previous years, either in the number of financing rounds closed, or in the amount of capital raised.

For this reason, in this context, the achievement of Retail Rocket is even more commendable, having obtained such large financing to expand its network of services based on Artificial Intelligence, which help users to amplify the income of their business by up to 30%. Thanks to the customer retention through LTV (Life Time Value or customer lifetime value) and the increase in recurring sales. With its technology, companies can segment the customer base, transform first-time buyers into repeat customers and develop strategies individual marketing.

Flintera, Retail Rocket and Sailplay join forces to expand their personalization services in Europe and Latam

As a result of this transaction, flanter bought out early-stage investors and business angels, and provided capital to accelerate Retail Rocket’s growth in Europe and Latin America. The startup’s co-founders will remain with the company and focus on global expansion.

For its part, with part of these funds Retail Rocket acquired the platform of marketing automation B2C specialized in retail and restaurant business, Sailplay. The synergy of the two companies will allow the construction of a unique customer loyalty and retention management system both online and offline, increasing the value that companies generate separately. Sailplay products automate the marketing efforts of more than 70 clients corporate around the world. Among them, we can find brands of the stature of Sephora, Crocs, MARS, Luxoft and the Tribune publishing house, among others.

Retail Rocket will continue to add companies in the future

As reported from the same company, the startup’s plans go through strengthen your position in world markets, as well as by acquire several companies of the segment of marketing automation technologies to expand its portfolio of assets.

As the Catalan explains Ramon de L’Hotellerie, Director of Retail Rocket at European level, “We have constantly reinvested our profits, which has allowed the company to become one of the leaders in the field of marketing automation and confirm the international demand for this technology. Attracting a major investor from Europe will allow us to accelerate growth, enter new markets and add even more dynamism to the development of the platform. This transaction is also a good sign for all martech startups: global investors are looking for enthusiastic entrepreneurs, and that means it’s good to go for an IPO on the NASDAQ.”

Retail Rocket currently has offices in the Netherlands, Germany, Spain, Italy and Chile and add to more than 1,000 customers of all the world. Among them are Nintendo, Karcher, Puma, Mothercare, Stockmann, Castorama, Decathlon, Makro, Douglas, Grupo Inditex, among many others.

Image: Depositphotos.

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