The emergence of search tools and motors promoted by AI is already revolutionizing in itself competitive world of online search. A surprising aspect of this new paradigm is the fact that More than 90% of the reference traffic to AI search engines comes from desktop computersfact that contrasts with the reality of traditional search, in which mobiles are the main access door.
This has revealed a recent Brightardge studyin which the traffic of the main, traditional and generative search engines, both from North America and Europe has been analyzed.
The desktop dominates the search with AI
At the general level, it is mobile phones that dominate as the main device to access online search, but the thing changes when it comes to accessing AI search engines. In that context who triumphs, and by far, is the desk.
The most remarkable case is that of Perplexity.aisince the 96.5% of its traffic comes from computers desktop, while only 3.4% come from mobiles. The values are maintained similar in the case of Bing (95% computer vs. 4% mobile), chatgpt.com (94% computer vs. 6% mobile) and Google Gemini (91% computer vs. 5% mobile).
This pattern is only interrupted when we observe the results of the Google searchin which the Mobile traffic (53%) is imposedalthough very tightly, To traffic from desktop (44%).
It is important to note that this does not mean that ia tools such as Chatgpt or Gemini are not used from mobile phones, but that most likely users and users use them from their own applications and not accessing their web platforms.
The Google paradigm, an opportunity for Apple
As it is the only search engine that accumulates a relevant percentage of the Mobile trafficGoogle has made its Ai overViews (Available for desk and mobile version) are positioned as the Main option In this context.
On the other hand, it should be noted that Google It is the predetermined search engine in most browsers and that More than half of its mobile traffic comes from iPhones. This implies that Apple is in a favorable position in which could change the rules of the game With a single action. From applying changes driven by AI in Safari, your browser, or changing your predetermined search engine snattering all that traffic.
Jim Yufounder and executive director of Brightedge, explains: «We are observing a clear trend: The desk It is currently the main scenario for the disruption of the web search with AI. While AI tools such as Chatgpt are massively adopted through mobile applications, the surprisingly mobile web search panorama has not been affected by the AI boom: Google continues to dominate the board. But Apple controls a key piece. A single movement, A change in the predetermined safari search engine could transform everythingand this is just the beginning ».
Being aware of this reality makes us pay even more attention to the WWDC 2025 of Apple that is being developed these days and has already announced its first novelties.
Photo: Flux Schnell
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