Meta celebrates great results promoted by AI: (many) more income, more conversions and more time of use
Mark Zuckerberg has presented the quarterly target results, which highlights the figure of income of 47.5 billion dollars, which represents a 22% increase compared to the previous year. A presentation that has arrived accompanied by its declaration of intentions about the arrival of “personal superintelligence”, and in which artificial intelligence (how could it be otherwise) monopolizes a great prominence.
Sustained growth, supported by AI
Goal continues to expand its user base, with more than 3,480 million people using at least one of their applications every daywhich represents an increase of 6% compared to the previous year. This growth has also arrived with an increase in interaction globally. According to its CEO, the company has consolidated its position as a key player in the digital field, which allows it to continue investing in its most ambitious projects related to AI.
A key area where AI has demonstrated its value is in the field of advertising. This quarter, in which Meta advertising impressions increased by 11% compared to the same quarter of the previous year, Meta registered 5% more conversions on Instagram and 3% on Facebook thanks to the implementation of its IA -based recommendation model. Advertising optimization has been possible by using more precise signals and a broader context, which improves experience for both advertisers and users.
In addition, according to Zuckerberg, the creation of advertising content promoted by AI It has begun to generate a significant impact on target advertising, especially for smaller advertisers. The use of generative AI (Genai) tools has allowed brands to execute high quality campaigns without the need for large budgets. Something key in a context in which, according to finishing data, The average price per ad rose 9% compared to the previous year.
More time of use
Goal not only focuses on advertising, but also in improving user experiences through AI. Advances in recommendation systems have allowed A 5% increase in the time dedicated to Facebook and 6% on Instagram. In this sense, Zuckerberg explains that even the content is favored by this technology: «There is also a lot of potential for content to improve. We are seeing the first advances with the launch of our video editing tools IA through Meta AI and our new app edits, and there is much more to do here ».
Superintelligence, on the finish line
As we said, for Zuckerberg one of the most significant advances of goal this quarter has been the progress in the development of AI systems capable of improving for themselves. Thus, goal is focused on the development of superintelligence, a concept that defines as the AI that exceeds human intelligence in all aspects. For Zuckerberg, the creation of this superintelligence is seen as a priority, with the vision of putting it at the service of people to improve their daily lives.
To realize this future, the company has launched Superintentintelligence Labsa laboratory dedicated to the development of the next generation of AI models. This center brings together research equipment, advanced product and equipment development (Fair) with the aim of bringing AI beyond its current limits. The approach is found in own models as it calls 4.1 and 4.2, which is expected to push the border of artificial intelligence in the coming years.
For the Meta CEO, the key to the success of this project is in the creation of An elite teamled by experts such as Alexandr Wang, Nat Friedman and Shengjia Zhao, who are working to ensure that goal has the necessary infrastructure to develop the superintelligence that promises to change the future.
But this vision of the future of AI is not limited to the personal sphere. Zuckerberg believes that «Each business will soon have a business AI, just as it has an email address, an account on social networks and a website. We are beginning to see some product-market adjustment in several countries where we are testing these agents, and we are integrating these business in Facebook and Instagram, as well as directly on electronic commerce websites ».
Image: Goal and Flux Schnell
