Mango continues to reinforce its online channel, which already involves a third of its turnover, and the last step for this has been the presentation of Stylist mangoyour own Virtual Fashion Assistant promoted by AI generative capable of offering personalized recommendations of complete products and looks.
This tool works as conversational chatbot And, for the moment, it is only Active for the Woman linethe main firm since it represents 79% of its total sales, in markets such as SpainGermany, Austria, the United States, France, Italy, Portugal, United Kingdom or Turkey.
Stylist mango, personalized recommendations
Mango has developed its virtual fashion assistant thanks to the joint work of its multidisciplinary teams, such as IT, digital product, styling, data, design, visual merchandising and customer service. As a result, the algorithms you drive mango stylist are capable of Analyze and understand the context, tastes and style of each user or userbeing able to offer you Personalized recommendations that fit your preferences.
For example, you can ask the chatbot for guest looks for a wedding, what are the summer trends and examples of garments that represent them or jackets for light rain. In response you will get a Brief explanatory text and a selection of adequate products.
In addition to this, Mango has announced that Stylist mango integrates with irisits post -sales virtual assistant, to facilitate the resolution of doubts during and after the purchase, including the Consultations about the status of your orders.
Photo: Mango
