Those who are dedicated to marketing must know how to measure the metrics and KPIs of a web page or mobile application. For this, there are various tools such as Universal Analytics, but its users will soon have to migrate to Google Analytics 4 (GA4) where they will find a more complete vision of the user’s customer journey to access valuable information about their journey within the site. Web.
For professionals to prepare for this transition, IT Trainers has prepared a free webinar where they will discuss the reasons for switching to Google Analytics 4, the main differences between Universal Analytics and GA4, the importance of GA4, recommendations regarding the tool and doubts of the attendees will be resolved.
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From Universal Analytics to GA4
Universal Analytics is an older version of Google Analytics. It was launched in 2012 and since then it has helped professionals in the eCommerce and digital marketing sectors to have a clearer vision of how users behave once they arrive at their website or use their applications. However, in 2020, Google decided to release a new version called Google Analytics 4 (GA4), which offers more accurate results and has customization options in data collection, analysis, and presentation.
As of July 1, 2023, everyone still using Universal Analytics will need to migrate to GA4 as no new features will be developed for the 2012 version. This means that GA4 will be the only option for Google Analytics users who wish to take advantage of the latest news and functionalities of the tool.
Another of the main reasons why Google seeks to encourage its customers to use GA4 has been designed to better adapt to the increase in the use of mobile devices and the diversification of digital channels, in addition to being a more powerful tool than its predecessor, with new features related to machine learning and improvements in the integration with other platforms such as Google Ads and Google Tag Manager.
The importance of knowing about GA4
For digital marketing or eCommerce professionals, it is important to know about GA4 because, as we have already said, it is a way of collecting and analyzing data to understand the behavior of users in each action they wish to perform and to make decisions that help create a effective marketing strategy and increase conversions.
One way to immerse yourself in everything that concerns GA4 is to receive quality training. Today there are many options on the Internet that can help to know each of the most important aspects of the tool; one of them is the GA4 online course for IT Trainers, which is 100% subsidized by FUNDAE (State Foundation for Employment Training).
However, IT Trainers also offers a free webinar where you can learn essential content. It will take place on Thursday, April 13 at 12:00 noon, where the consultant, Enrique Ruiz, will explain all the keys to the change to Google Analytics 4 and will answer questions from the participants.
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The event will be broadcast live by streaming and it is necessary to reserve a place due to limited capacity. In addition, a raffle will be held for free registrations for the online master’s degree in digital marketing and Google tools, the GA4 online course, the Google Ads online course and the Looker Studio online course.
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