Instagram launches new customization functions and presents Draft, its investment program in creators
Instagram has announced a new batch of News with the aim of offering a more flexible and enriched experience. The social network is demonstrating that it is possible to fulfill the purposes that one sets in New Year, since throughout this 2025 it has not stopped launching functions oriented to favor activity and interaction.
It should be noted that some of the changes presented had already been advanced by Adam Mosseri, CEO of Instagram, in January of this year.
Edit your feed's grid to your liking
Instagram will give the option of Reorder your publications in your feed grid so that you have greater creative control over how your content is shown. This means that now the disposition of your post will depend on you and not on the chronological order in which you have published them.
Publish without your posts passing through the feed “for you”
Until now, when you made an Instagram post, this yes or yes appeared in the feed “for you.” This has just changed, since the social network of the finish will give you the option of Choose if your post is shown openly or You prefer that only appear directly on your feed grid.
This is a novelty aimed especially at those people who do not give such importance to the results within the platform, who see Instagram more as a notebook of memories.
Trial Reels or Test Reels
At the end of 2024, Mosseri announced the deployment of the “reels” or “trial reels” for users and users with professional accounts. Half a year later Instagram CEO has reported that this functionality It is already available for all creators and creators.
Likewise, he has taken the opportunity to share some data related to their performance: «Creators not only feel free to publish Reels more frequently, but they are also seeing results: after trying the trial reels, 40 % began publishing Reels more frequent 80 % saw an increase in the reels between those who did not follow them».
Share your Spotify music in notes
Instagram reinforces its ties with Spotify launching a new integration that allows Share in notes any song you are listening to in Spotify. With this function the social network intends to help its users and users to share their musical tastes with others and favor connections based on common tastes.
A new typographic source inspired by Rosalia
Instagram has associated neither more nor less than with Rosalia to launch a new typographic source inspired by its letter. This will be found Available in Stories and Reels.
Drafts, the new talent investment program
Finally, the platform has announced Drafts, an initiative that seeks support and invest in emerging talents. Instagram seeks to become a key space for the development of artists and creators' careers, so he wants to eliminate barriers and be actively by his side.
«Today we launched Drafts, a new initiative that will invest in emerging talent and support creators and artists at crucial moments of their career. We will associate with the next generation of creative voices, such as Tyrell Hampton, Young Emperors, Sailor and Jake Flemingto provide them with financial supportthe connectionsthe co-idea and the collaboration opportunities that they need to give life to their creative projects ».
Photo: Instagram
