“If you measure well, you decide well and invest well”: Thus uses affiliation marketing pccomponents
In an environment in which rapid results usually eclipse long -term strategies, PCcomponent and Awin They demonstrated during the past Next Conversion 2025 that it is possible to make an effective, profitable and fair affiliation marketing if you bet on the data, the diversification of partners and the intelligent measurement.
During the session, Nuria ArdiacaHead of Affiliate Marketing of Pccomponentes, and Casero CarolinaSenior Team Leader of Awin, shared how they are taking affiliation to a new level thanks to advanced analysis tools and decisions oriented to the performance of each partner, beyond the classic Last Click model.
Simple data to intelligent decisions
One of the pillars of PCComponent success has been to incorporate tools such as Journey Path and Panel Report, available on the Awin platform. As Nuria explained, “we have been using Journey Path since Awin made it available to the brands, and it helps us to see all the phases of the panel where the affiliates are. We have the different channels and from there we make decisions ».
These solutions allow visualizing What type of affiliates intervene in each phase of the funnel – From the discovery to conversion – as well as identify unusual patterns (for example, if a cashback appears at the beginning of the funnel instead of the end). According to Ardiaca, this allows us to better understand the behavior of the users and the true value of each partner: “There are affiliates that convert alone, without the need for other channels. That tells me that they are doing an excellent job.”
Thanks to this visibility, the brand can adjust commissions, try new models and A more just encourage partners that really provide value.
Nuria Ardiaca (PCComponentes) and Carolina Casero (Awin)
Practical case: more investment, more performance
One of the most successful cases they shared was a campaign with a media specialized technology, a regular collaborator of PCComponentes for more than seven years. In a key period like Q4, they decided to increase the investment with this affiliate and give it exclusiveness in certain spaces. The result was overwhelming:
More than 50% of their sales arrived from the higher phases of the funnel. Solo conversions (without help from other channels) increased from 6% to 22% compared to the same previous period. Compared to other similar means, performance was 200% higher.
This type of analysis not only allows strengthening relationships with key partners, but also discovering new affiliates that are already generating sales but go unnoticed by lack of visibility.
Creators + data: an alliance that does work
Another example of success was a campaign with a Content creator that he already spoke organically of pccomponentes, but they decided to enhance with a Personalized coupon and limited duration. The action took place during two weeks of offersand the results were very clear:
Sales increased 120% week over week. 80% of sales of the second week were made using the coupon. 15% of buyers were new users.
This tactic showed that even in environments such as Tiktok or Reels, where tracking is usually complicated, The strategic use of coupons can measure and enhance the performance of content creators, also helping to expand the customer base.
As Nuria explained, «we decided at an interesting time for both parties: in a campaign where there are good prices, there are two weeks of offers, where medium and others will also make noise. Of course, we gave him a short -term couponbecause we have tried in the long term and yes, it works to measure, but we do not see that sales push or that incremental beast that can give us that content creator. The user captures it as something special, something that has to do urgently because it is going to end.
And as we see, there are practically one hundred and twenty percent of sales increase week by week. And eighty percent of sales of that second week with the use of coupon. That means we are selling correctly, that users believe that content creator and that content creator responds selling.
Both Carolina and Nuria agreed on the need for Overcome the affiliation model based solely on Last Clickwhich often favors low effort channels (such as couponers) in front of the editorial or influencers that really generate demand from initial phases.
Therefore, from PCComponentes they have opted for measures such as diversify the affiliates with those who work: Do not depend only on traditional media, comparators or coupons. In addition, throughout this process, they adjust and CPA according to the value contributed by each partner and by vertical. In this sense, the importance of combine performance with brand actionseven in pure CPA campaigns.
As explained, “the CPA can vary according to the affiliate, the moment and the objective. We do not use a single model for everything.”
Conclusion: Measure well to grow better
The paper closed with a blunt idea: «We believe in A fairer marketing, more transparent, where you can really remunerate and value the work of all members involved. In the different phases. For that, technology is necessary to have the right data and measure well, because If you measure well, you decide well, you invest well, you collaborate with more justice and grow more intelligence.
Thanks to a Data-Led strategy and long-term collaborations with its affiliates, PCComponents has turned affiliation into a profitable, transparent and scalable channel.
Image: Chatgpt
