Hyundai breaks results records in 2022: it is positioned as the third brand in the Spanish market
For the first time, an Asian brand occupies the first position in sales in Spain of a model with the Hyundai Tucson. Hyundai closed the year 2022 as the best valued brand with a growth of 20.2% and scale from position 5 to 3 in the sales ranking in Spain. We spoke with Polo Satrústegui, General Director of Hyundai Spain.
The individual channel is essential for Hyundai and reflects record figures with 66.6% of sales. Sales of the Ioniq 5 electric model (chosen best car in the world) would have been higher than 918 units sold and would have had more product. “The slow management in the processing of charging points and the lack of infrastructure penalizes the sale of electric cars.” In Hyundai’s forecasts for 2023, those of reaching 60,000 sales with a market share of about 4.2%.
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