The expansion of digital trade has facilitated that many companies can sell beyond their origin markets. However, Payments are still one of the biggest operational challenges When internationalizing an ecommerce. Aspects such as the acceptance of multiple currencies, regional payment preferences or the need to integrate different technological systems are a barrier for many companies.
Craftgate It is a platform that seeks to reduce this complexity through a centralized approach. Your proposal consists of allow frictionless payments through multiple local or global methodswithout the shops having to manually manage each integration. This allows customers to serve from different regions – such as Europe, the Middle East or Latin America – using their usual currency or, failing that, one recognized as the euro.
The key is to abstract technical complexity: shops do not need to develop independent integrations for each supplier or constantly adapt their systems. Instead, they use a unified infrastructure that automatically adapts to the conditions of each market, maintaining a homogeneous and coherent user experience.
A unique panel to supervise, automate and optimize
One of Craftgate's fundamental components is its centralized management panelfrom where businesses can visualize and control their payment operations. This tool is designed to offer a unique view of the entire ecosystem, regardless of the number of suppliers or currencies that are being used.
From this panel, it is possible:
Integrate multiple payment providers through a single connectionreducing technical costs and implementation times.
Monitor all real -time transactionsaccessing a complete history and performance metrics.
Automatically reintect the payments that have failedin order to minimize the abandonment of the cart.
Apply intelligent routing rulesthat redirect operations based on success rates or commissions applied by each supplier.
Consult detailed analysisuseful to detect behavior patterns and optimize the payment strategy.
Comply with regulations such as PCI DSSwhich guarantees that payment data is handled safely and according to global standards.
This orchestration model allows the technical trade team to free from many maintenance and configuration tasks. The platform automatically adapts to changing conditionseither in terms of suppliers, regulatory requirements or consumption habits.
Scalability without friction: from local to global
Beyond facilitating integration and supervision, Craftgate includes paying functions of payments. This implies that The system not only processes transactions, but also makes active decisions to improve general performance.
For example, it is possible to modify the routing rules based on the behavior observed in real time, which allows to adapt to specific market conditions without requiring manual intervention. Besides, New payment methods can be incorporated without the need for additional developmentswhich is especially useful when entering markets with different consumption habits.
Craftgate was originally developed in Türkiye, a market with high competitiveness and diversity of payment methods. This local experience served as a basis to extend its international model. Currently, The platform supports digital shops from different countrieshelping them to maintain an operation consisting of Multicurren and Multicanal environments.
It also has modules ready to integrate with popular platforms such as Shopify or Prestashopwhich facilitates its ecommerce adoption that already have an established technological infrastructure.
The Global Payment Management requires Flexibility, safety and visibilityand orchestration is presented as an increasingly common alternative to face these challenges without multiplying technical or operational costs.
