Goal expands its advertising services on all its platforms: Video ADS in Threads, Partnership Ads on Facebook Live…
Goal is redefining the way of advertising on its platforms. Technology has just presented various advertising solutions, from reels tendencies ads to video ADS in Threads and new marketing tools for creators in Facebook and Instagram.
New Meta advertising solutions
Reels tendencies ads
Locating your advertising with viral content will help enhance your results. Therefore, Meta has presented reels tendencies ads, a content segmentation tool that publishes ads immediately after the most popular reels.
This tool is based on Brand suitability and safety controls Meta, such as the inventory filter. “In the future, brands can publish their ads with the most popular reels or next to the most popular thematic lines, such as beauty, sports and other content,” explains the technological.
Trends tool in Instagram Creator Marketplace
Goal has also begun to test a new tool promoted by AI in its Instagram Marketplace Creator. This is called “Tendencies” and allows companies Know the topics of interest in the platform in real timewhich favors that these can adapt their strategy to offer relevant content in their advertising campaigns of collaboration ads or partnership ADS.
«Trends use AI to identify tendency issues on Instagram Reels. Then, we classify the trends according to various metrics and show relevant content of Reels along with recommended creators ».
Custom content recommendations for creators arrive on Facebook
According to finishing data, 53% of the people surveyed are more likely to buy a product if it has been promoted by a creator in Reels. This shows the power of these figures when promoting a brand.
In this sense, a goal already helps marketing professionals on Instagram with their Personalized Recommendations of Creators Content promoted by AIand now it will also do it On Facebook. To access this tool you have to access the partnership Ads Hub and then enter “recommended content.”
Meta puts the following example: “A beauty brand can see its organic brand content in the Hub, and we will use ia to recommend what content to take advantage of partnership ADS campaigns.”
Creator Marketplace Discovery API
Goal has reported that, soonone will start one LIMITED TEST OF YOUR DISCOVERY API OF CREATOR MARKETPlace for Instagram. This API will facilitate the brands to connect with creators and creators through their third -party agencies and tools, obtain information about them and refine the selection process.
The option to promote content created by users is still in force on Facebook
Meta no longer allows us to promote UserTened Content (users generated by users) on Instagram, but it does give the possibility of doing so on Facebook. This function “will allow advertisers access relevant content On Facebook so much of common users and creatorsto use it in collaboration ads (Partnership ADS) ».
A valuable way that brands share content of people who genuinely love their products or services and make large -scale collaborative ads.
More discovery capabilities in Instagram creator Marketplace
Although Meta has eliminated the function of which we just talked about Instagram's creator Marketplace, to compensate, he added new functionalities. The technology has integrated Keyword search suggestions Based on AI, capture rate, interaction rate and information from the previous partners of the creators.
With this capacity, brands can make a more complete analysis of each creator or creator of content and if they fit their advertising campaigns.
New possibilities of mention in collaborative ads
Until now, collaborative ads or partnership ADS of Facebook and Instagram included in their header both the brand's profile name and the partner with whom they collaborated in the announcement. Goal has just changed this and now offers the possibility of that advertisers choose Highlight only your partner in the announcement heading.
“This offers marketing professionals the possibility of highlighting the unique brand and the authentic voice of the creator,” says Meta.
Collaborative ads on Facebook Live
Another new advertising format that is testing the technological giant are the collaboration ads on Facebook Live. Its objective is to allow advertisers resort to the live videos of creators and creators and turn them into collaboration ads With your brand.
Video ads on Threads
Recently, Meta expanded access to Threads ads to all eligible advertisers worldwide. Your next step will be to activate video ads for a group of selected advertisers. The lucky ones They can try video creativity in 16: 9 or 1: 1 formatwhich will be located between organic posts in the feed of the platform.
Meta launches the “video expansion” function on Facebook Reels
Finally, the technological giant has announced the implementation of the “Video Expansion” function on Facebook Reels. This tool stands out for its capabilities to adjust creative video resources to new aspect relationships When generating new pixels that complete the frames.
«Video expansion is an excellent example of how AI will not replace creativity, but will enhance it. Our set of creative tools will mark a new era in creativityin which advertisers, agencies and all of you, will have a key role in the configuration of that future, ”Meta has concluded.
Photo: Goal
