The global market of the smart Glasses or smart glasses 110% year -on -year grew in the first half of 2025according to Counterpoint data. These data demonstrate the growing adoption of this technology by users and users worldwide.
Likewise, this growth has been especially favored thanks to the Great demand for the Ray-Ban Meta Smart Glasses and the entry of new competitors such as Xiaomi and TCL-Rayneo, who have encouraged competition in an increasingly dynamic sector.
Boom of glasses with AI and setback of smart audio glasses
One of the most striking data of the Counterpoint report is that the glasses with artificial intelligence They represented the 78% of global shipments in the first half of 2025compared to 46% of the same period in 2024 and 66% of the second half of that year. The AI Smart Glasses segment grew more than 250% year -on -year, with functions that go far beyond connectivity: photo and video capture, object recognition, live translation or encyclopedia type consultations.
Meanwhile, The smart audio glasses market (They represent most of the Smart Glasses and where brands such as Huawei, Amazon and Mijia operate) He suffered a decline In the first half of 2025. Reason: the growing preference of consumers for glasses with AI, capable of offering advanced functions that exceed the simple reproduction of music or calls.
Goal reached 73% of the market share in the first half of 2025
The study reveals that Goal It has consolidated as an absolute leader, reaching a 73% market share in the first half of 2025. The shipments of its Ray-Ban Meta Ai Glasses grew more than 200% year-on-year, driven by Luxottic production capacity, its strategic partner.
Flora TangCounterpoint's senior research analyst, he explained: «Ray-Ban Meta Ai Glasses shipments grew more than 200% year-on-year During the period, which reflects the strong market demand and the increase in the manufacturing capacity of Luxottica, a key production partner ».
Goal is about to present its new Hypernova glasses
From Counterpoint they expect the global market of the Smart Glasses will continue to grow during the remainder of the year, as well as in 2026 and later years. As for the most immediate future of this market, it could be especially stimulated by the Next goal launch: Your model “Hypernova”.
In recent days it has been speculated that the technological giant could present its new Smart Glasses during its annual conference Connect 2025 goal that will be held on September 17 and 18. These glasses will be the most advanced model of the company, they will integrate new functions and a renewed interface that, in addition, it can be controlled through a neuronal bracelet.
Regarding price Of this new device, Bloomberg revealed that this will be around $ 800 (about € 684.50). This involves a remarkable reduction with respect to the initial goal forecasts, which placed the price of “hypernova” glasses in more than $ 1,000. On the other hand, it has also been revealed that these They will weigh about 70 grams20 more than the finish line.
New competitors that step hard
Likewise, although goal is the main agent in this market, we must not look away from other manufacturers who have also highlighted in the first semester of 2025. This is the case of Xiaomiwhich debuted with its Xiaomi Ai Glasses, becoming the fourth best -selling model globally and the third in the AI category, despite having been on the market just a week. The impulse came from technological enthusiasts and my fans in China.
On the other hand, brands such as TCL-Rayneo With your Rayneo V3 series, Thunderobot With the Smart Glasses aura and Kopin alone With the Airgo V line.
Photo: Flux Schnell
