The Marketing Association of Spain presented the short list of the 30 finalists of the XV edition of the National Marketing Awards (AMKT), one of the most important awards for creativity and advertising agencies in the country.
The announcement was made on April 27. in the Palace of Linares (Casa America), where Oscar Davilamanaging director of the place, gave a few words of welcome to all those present, and victor countgeneral director of the awards, explained the criteria taken into account by the members of the jury to select the finalists.
who vote
The jury is made up of 6 industry experts: Angels Escobar, Chief Growth Officer of Havas Media Group (Brand); isabella laraVice President of Atrevia (Innovation); david plaza, Chief Commercial Officer of Quality (Social Marketing); jesus strongVice President of Strategy and Innovation at TBWA (Internationalization); fernando rivero, CEO of Ditrendia (Startups and SMEs); and Nacho Huidrobofounding partner and CEO of Darwin Verne (Sponsorship).
The winners will be announced next May 30 and the delivery gala will be the June 22nd in Zalacain La Finca.
Short list of finalist candidates for the AMKT Awards
For this year’s edition, we received 208 applications, that after a first vote they were in one la Long List of 92 shortlisted. After a second vote, the following was assembled short list of 30 candidates finalists, 5 per category:
Category Brand
Mail. Reinforcement of the social values of the brand. Post Office Market.
Cupra. Brand repositioning. Cupra launch.
fnac. Reinforcement of brand values. Pets, welcome to Fnac.
Iberia. Increased brand consideration. Iberia purpose.
Ouigo. Brand launch. Innovation Category
Croupan. Brand launch. The most disruptive merger of the year.
Doritos. AI to select sound waves. Doritos Crunch Cancellation.
Hyundai. Service by and for rural Spain. Hyundai lives.
Rocky place. Launch of a new format. Peñascal to go.
telephone. Physical and virtual stand at the Mobile World Congress. Social Marketing Category
Bank. Second life to fishing nets. Live networks.
CaixaBank. Entertainment content by athletes with disabilities. Maverick Trainers.
Affinity Foundation. Pet abandonment awareness. #Inseparable.
Women’s Foundation and Twitter. Against the pay gap.
Zinkia. Children have a voice. Muchoyo. Internationalization Category
BBVA. Launch of fully digital retail bank in Italy.
Home. Chocolates and sweets for everyone.
lladro. International recognition of an artisan process.
Real Betis Balompie. International positioning strategy.
Vicens nougat. The revolution of an artisan product in Spain and in the world. Categories Startups and SMEs
Blue Banana. Sustainable clothing brand.
Colvin. Revolution in the floral sector.
Komobi. Smart device for motorcycles.
Raw Organic Hydration. Organic isotonic drink with bio ingredients and 0% sugar.
Vice. Transgressive hamburger brand. Sponsorship Category
CaixaBank. Sponsors of the Spanish Basketball Team (male and female).
Victoria beers. Spanish selection. The speech of an entire country thanks to artificial intelligence.
Ibercaja. Delicias Ibercaja Space.
Loewe Foundation. Support for the arts.
Santander. Santander X Global Challenge/ Countdown to Zero.
Others awards
The jury will also reward the following profiles:
Best Marketing Professional: awarded to professionals who have achieved outstanding marketing strategies and who, due to their professional career, are considered a benchmark in their sector. Business Leader Promoter of Marketing: for the business leader who has made marketing a key element in the management of the company or institution he directs. Best Marketing Team: Recognizes the work of the most outstanding marketing team in the last financial year for their achievements and successes. National Marketing Grand Prize: one of the most coveted prizes, it is awarded to the best initiative for its comprehensive strategy.
Image: Spanish Marketing Association
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