Ecommerce
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Less visits, more time for permanence, more rebound rate: this is traffic from the Ia ecosystem
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We have been talking about the impact that the conversational tools ecosystem such as Chatgpt, Perplexity or Gemini have on websites. A ...

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Estrella Galicia, great winner of the National Marketing Awards 2025
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Under the slogan "Marketing to another level", the XVII edition of the National Marketing Awards, organized by the Spain Marketing ...

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How to optimize content for AI and LLMS applications
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The agency KREAB has published an interesting report entitled «The SEO of the future: position your content for the search with ia»in which ...

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“Tiktok is the first Full Funnel platform”, with Adolfo Fernández (Tiktok Commerce Strategy and Product
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How can you succeed in Tiktok and Tiktok Shop? That is the question that all the Marketers have ever asked each other. We already advanced it ...

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Consent and collection: how mobile applications track behavior without knowing it
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In a market where mobile applications have a total domain in the world, in which each touch or sliding opens the possibility of always ...

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If you have ever uploaded a video to YouTube, Google has probably used it to train its AI
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The models of Generative They need huge amounts of data to train and be able to develop their creation capabilities. How the developers get ...