Are we facing the next unicorns? The strategy of AI and new advertising | Tech Talks
Pablo Martínez, co -founder of Advia, and Manuel Do Valle, Managing Director Mand Group, explain how they are transforming the advertising ecosystem with artificial intelligence and data. Advia, founded in October 2024, is a Spanish startup that uses generative artificial intelligence to simulate thousands of consumer profiles and anticipate their purchase decisions during active navigation. Its objective is to turn each advertising impact into a useful response for the user and highly effective for the brand. Mind Group, born in the United States more than a decade ago, began as an agency specialized in Amazon in San Francisco and has grown up to operate in Latin America and Europe.
Today he is a global reference in the use of Data Clean Rooms and data architectures in the cloud, helping advertisers to connect their information with Amazon's to create hyperpersonalized, legal and efficient campaigns. Both experts share how their companies are building scalable technologies that optimize processes, improve productivity and prepare brands for the future of Ia advertising. The two explain how the next unicorns of data and artificial intelligence are being formed. The conversation has been moderated by Juan Antonio Muñoz-Gallego, from TV business.
