Amazon Prime Day 2023 makes history: more than 375M products sold worldwide (+20%)

Amazon continues to improve year after year with its famous prime dayand this has been demonstrated by this edition carried out from July 11 to 12, by exceeding the figures reached in 2022 and make history again. According to data published by the technology giant itself, this year, Prime members purchased more than 375 million items worldwide (75 million more than in 2022 and 125 million more than in 2021).

Likewise, Prime customers achieved save more than 2.5 billion dollars (almost 2,230 million euros) during this offer and discount event that has obtained the best results for Amazon to date.

Doug Herrington, CEO of Amazon Stores, stated that “The first day of Prime Day (July 11) It was the biggest sales day in Amazon historyand Prime members saved more this year than any other Prime Day event.

Prime is incredible value, and we’re proud to offer additional value to members through exclusive sale events like Prime Day. Thanks to our Prime members for continuing to shop in our store, and our employees and independent vendors from around the world who delivered to customers this Prime Day.”

A great opportunity for independent sellers

Such figures are not reached alone, which is why this Amazon edition decided to offer More deals than any other Prime Day before. On the other hand, on this occasion, small businesses also applied more offers than ever.

As the technology giant confirms, “Amazon’s wide selection is made possible by independent sellers, most of whom are small and medium-sized businesses, and this Prime Day was the biggest for independent sellers in the Amazon store. Small companies like Caraway, True Classic or Tushy managed to increase their average daily sales by more than 18 times throughout July 11, in relation to the previous Prime Day.

The best sellers on Amazon Prime Day 2023

Likewise, the best selling offer categories on this Amazon Prime Day 2023 were: home, fashion and beauty. Solo hogar repeats in the top 3 best-selling categories compared to the previous year, while fashion and beauty unseat devices and electronics.

As for the products themselves, there was a clear winner: Alexa Voice Remote. This was the best selling item on amazon worldwide. Also hitting big numbers were products like the Fire TV Stick, Laneige, Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner.

Photo: Amazon

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