The online wine shop Decide it announced on LinkedIn the buys of Bodebocaa company founded in 2010 that has more than 2 million registered users. “This operation will allow us to manage a joint volume of more than 35 million euros and open the door to new growth opportunities for both brands,” can be read in the post:
For its part, Bodeboca also echoed the announcement on the same social network, clarifying that “both decide and Bodeboca will continue to operate independently as a brand, maintaining our identity, equipment and styles, but taking advantage of the synergies of this new common project that will not only allow us to grow, but also to offer a better experience to our clients.”
An international business of +35 million euros
Although, the official numbers of the operation have not yet transcended, from decantal it expect the union of both brands to increase the total business billing until exceed 35 million euros. In addition, between the two companies they will reach 12 million users annual assets.
Company data founded in 2010 by Héctor Plá and Oriol Ripoll They are overwhelming, especially if the rapid evolution that the business had in their 15 years of life is analyzed. Currently, decide it has 10 million annual users. Your catalog has more than 10 thousand references, that are sold in 35 markets, with a prominent presence in Germany, France and other EU countries. Spain is only 25% of the annual turnover.
Pandemia meant a before and after for the company, which doubled its sales that year. In 2022 it was bought by the French group Le Petit Ballon, although he maintained his management and autonomy. Although the period of mandatory permanence is over, both PLA and Ripoll continue to lead the project with enthusiasm.
On the other hand, Bodeboca It was also founded 15 years ago by Greg Bulckaert and Nathanoël Berbssou. In 2019, the company was acquired by the Pernod Ricard group, which has the largest online community of wine fans in Spain. Currently, the brand markets wines of 1,500 wineries among the most prestigious in the country and has a catalog of more than 9,000 wines and 1,000 distilled selected from all over the world.
Soon we will have news about this acquisition. Meanwhile, If you want to know more about decantal itwe leave you this Interview with Héctor Plawhich tells us about the news of the business on its 15th anniversary and its “obsession” with artificial intelligence, which occupies a leading place in the day -to -day life of the online wine library:
