Havas acquires the Spanish agency Tidart to boost its digital performance and its eCommerce focus
Havasone of the world's largest global communication groups, Tidart has just acquiredthe Spanish agency specialized in digital marketing and ecommerce strategy. This strategic movement aims Strengthen the Havas Market division and reinforce the expansion of the group In Spain. The amount of the operation has not been revealed.
Yannick BolloréCEO de Havas, has expressed: «I am pleased to welcome Antonio and the exceptionally talented Tidart team To the Havas family. This acquisition reinforces our firm commitment to empower our clients through Digital performance transforming potential.
Thanks to Tidart's demonstrated experience in performance and electronic commerce, we are in a privileged position for Offer innovative strategies that generate greater value and accelerate business growth of our clients, both in Spain and in global markets ».
Tidart, a new key piece in Havas Market's gear
Havas's commitment to Tidart is due to the firm trajectory of the Spanish agency and its good performance when developing personalized campaigns that fuse technology and innovation in digital planning. Therefore, Tidart will be integrated into Havas Marketthe Global Electronic Commerce proposal of Havas Media Network to strengthen its performance and ecommerce capabilities.
He said Jorge IrizarDirector of Operations and Global CEO of Havas Media Network Spain, said: «With the acquisition of Tidart, we advance considerably in our business diversification strategy, with a Clear and specific approach to key performance and electronic commerce areas. This operation not only reinforces our capabilities in these areas, but also allows us to offer our clients more integrated, innovative and results -oriented solutions in an increasingly digitized and competitive sector ».
Tidart stops belonging to Kimia Group and starts a new journey from Havas, keeping both your brand and your current operational structure. This implies that Antonio Ramírez, CEO of Tidartalso will keep your position and will continue to guide the agency in its development as a reference in digital, performance and ecommerce solutions. The Tidart team, composed of more than 40 people, will be transferred to the offices of Havas Village in Madrid.
Antonio RamírezCEO of Tidart, has stated: «We are very excited to start this new chapter with Havas. This operation represents an ideal strategic alliance, which combines our specialized capacities with the solidity and global scope of a consolidated network such as Havas Media Network, a reference in technology, innovation and electronic commerce solutions.
This integration places us in a privileged position to continue growingexpanding our value proposition and offering our clients even more comprehensive and efficient solutions, aligned with the current digital environment challenges».
About Tidart
Founded in 2012Tidart is a Spanish agency based in Madrid specialized in Digital Marketing and Ecommerce Strategy. It stands out for integrating its own technology and avant -garde in the planning and purchase of digital media, offering each client personalized and aligned solutions with their specific objectives. His proposal focuses on Optimize advertising investment in all phases of the conversion funnelfrom strategy to execution.
Among its differentials, Tidart Develop technology adapted to the needs of each advertiseravoiding permanence contracts and promoting lasting relationships based on transparency, direct treatment and transverse collaboration. His vision has consolidated her as an innovative and close agency within the Spanish digital ecosystem.
At the moment It is among the Spanish GOOGLE PARTER PREMIER agenciesa recognition granted by the technological giant to those specialized agencies in digital marketing and use of Google Ads. Also It has been recognized in several of the tops that make up our 2025 eCommtecha guide that collects the best agencies in Spain thanks to the valuation of more than 70 specialists in the sector.
Photo: Havas
