Spotify raises its commitment to automated purchase of ads in podcast with more control and flexibility
Spotify It continues to strengthen its advertising ecosystem, offering new ways for brands to access their inventory of advertisements in podcast more easily and efficiently. In April, during its Spotify Advance event, the leading audio platform in streaming presented important News for advertisersextended now with new options in your automated purchase channels: Spotify ad exchange and spotify ads manager.
Direct access to advertising inventory in podcast
The company now facilitates brands to address its growing audience of 170 million monthly listeners of podcastswhich can choose between almost 7 million titles worldwide. To do this, this inventory has integrated into two automated key purchase channels:
On the one hand, Spotify Ads Manager It allows advertisers of all sizes in Spain, the United States, the United Kingdom, Canada, Australia, Germany, France and Italy, directly accessing the Premium inventory in original podcasts and with a spotify license, as well as the content available in Spotify Audience Network, its advertising audio marketplace.
On the other, Spotify ad exchangedesigned for programmatic advertising buyers, offers access to the same premium inventory through partners such as The Trade Desk and Google Display & Video 360. Likewise, more demand platforms or DSPS (for its acronym in English) will be added. This option is available in the following key markets: Spain, the United States, the United Kingdom, Canada, Australia, India, Germany, France, Italy, Sweden, Brazil and Mexico.
More scope thanks to strategic alliances
Another outstanding novelty is the Collaboration with Magnitewhich expands the demand platform network that access the Spotify Ad Exchange inventory. This alliance allows even more advertisers to take advantage of the potential of the platform multiformate digital audio.
Since Spotify ad exchange was announced In April 2025, The adoption by brands has grown 64 %with successful examples such as those of instacart or luxottic brands.
In the Spotify Beach event by Cannes Lions, Caroline ProtoDirector of Global Media at Essiloruxotica, said: «We are seeing a double digit improvement at our cost per visit to storeaccording to the measurement of an external partner. For us it is essential to be able to quantify that efficiency both from the point of view of performance and cost. In addition, this has allowed us Expand and increase our budgets in Spotifysince we are checking your High level of efficacy».
For its part, Chloe Wixglobal advertising product and commercial growth in Spotify, declares: «We know that automation is a basic requirement for any advertising platform that wants to compete today. That is why we have been working on improving our automated purchase channels.
As we continue to modernize our advertising technology, I am excited to announce that Our Premium Inventory of Ads in Podcast is now available through Spotify Ad Exchange and Spotify Ads Managerwhich guarantees that our advertisers have the necessary control and flexibility to reach our highly compromised audience of podcast listeners ».
Photo: Spotify
