Sports Emotion reinforces its verticalization strategy with Running Emotion, its new specialized brand
Sports Emotiona company specialized in distribution of sports material, just launched Running Emotiona new specialized vertical for running lovers. This happens to complete the group's offer, adding to the brands Soccer Emotion and Basketball Emotion.
Entering a market as consolidated as that of running, whose consumers and consumers are increasingly demanding, Running Emotion seeks to offer a 360º experiencecombining online store, physical store, expert content, technical advice and an active community.
He Ecommerce Running Emotion is already availablewhile the first physical store of the brand will be located in the Oasiz shopping center in Madrid And next Wednesday, August 13.
Oriol MartínezRunning Emotion director, with previous experience in brands such as Converse, Nike and Desigual, explains: «This is not just about selling shoes, but of building the ecosystem that any Runner would like to find. We bet on the specializationthe omnicanal experience and the community as growth levers.
The sector has a tour for those who know how to understand the current corridor. Our experience Building vertical brands focused on experience and community It gives us a clear competitive advantage».
Running Emotion will focus on the national market during its first year
The Running Emotion roadmap for this first year puts the focus on consolidate its presence in Spain. To do this, the brand will develop a robust digital channel while betting on physical spaces that allow you to provide a high -level technical service to your audience.
Running Emotion is composed of a Multidisciplinary teamcomposed of experts in product, content, community and attention to the corridor. The goal of the brand is differentiate of the competition both for its catalog and for the associated services which offers: personalized advice, footprint analysis, sports health services, exclusive events and premium experiences for their community members.
The company expects perform new openings from 2026prioritizing locations with a high density of people practicing this sport and in which running culture is consolidated. In addition to this, the International expansion It is also a Future objectiveconsidering Italy As a possible first step, thus replicating the Emotion football model.
A new brand to boost the verticalization strategy of Sports Emotion
Sports Emotion He was born in 2001 in Aragon under the name Soccer Emotion. At the beginning of 2023the company acquired Basket Revolution and, a few months later, opened Your first Flaghsip Store Basketball Emotion. As part of its expansion and diversification strategy, Soccer Emotion became the denomination of its vertical specialized in football and The company was called Sports Emotion.
Currently, the company's business model is based on a verticalization strategy, in which each sports discipline has its own brand, as well as a differential identity and tone, but sharing technological, operational and logistics synergies.
Soccer Emotion has 24 physical stores distributed in Spain and Portugal, while Basketball Emotion concentrates 4 physical stores in Spain. It should be noted that Basketball Emotion It is among the Nominated for Ecommerce Awards 2025 in the category «Best SEO strategy».
The Running Emotion Creation It is part of the Strategic Sports Emotion Planfocused on the development of specialized brands, operational optimization, multichannel growth and the development of own services.
Photo: Running Emotion
