Google proposes changes in the design of the search results to avoid an antimonopoly sanction of the EU
Google continues in the spotlight of the European Union for its monopolistic business model. On July 7 and 8, the company has an appointment in Brussels with several competitors and the European Commission itself in which the proposals that the technological giant has presented with the aim of avoiding a possible antitrust fine.
The accusations presented against Google are collected under the DMA (Digital Markets Law) and indicate that the company It favors its own services, such as Google Shopping, Google Hotels and Google Flights, in the search results. This harms their competitors, consumers and consumers, and damages market balance.
The possible sanction that it would be applied to Google in case it is resolved that it violates the DMA could have a amount up to 10% of its global annual income.
What Google proposes
To reach an agreement with the commission and thus avoid legal reprisals, Google presented a proposal that modifies the search design. However, this week has just raised an “option B” that replaces the first, as reported by Reuters. Let's go in parts.
In his First proposalGoogle studied implementing a VSS box (Vertical Search Service) at the top of the search results that would be designed to Link with specialized search engines, hotels, airlines, restaurants and transport services.
While, in which the technology has called “option B”, it is proposed that every time a VSS boxunder this also insert a additional table that includes Free links to suppliers of these services. According to the document to which Reuters had access and in which the new proposal is explained, the “option B” “offers opportunities to suppliers without creating a box that can be characterized as a Google vss.”
Once the cards are on the table, we just have wait for the European Commission to determine whether this measure is sufficient or not. Likewise, we also ask ourselves if, if accepted as a solution, this new design of the results in the search would influence somehow on the rest of the elements that compose it.
For its part, Google continues to stir against the DMA. «We have made hundreds of modifications in our products as part of our compliance with the DMA. While we strive to comply with the regulations, We remain deeply concerned about some of the real consequences of the DMAwhich are generating worse products and online experiences for Europeans, ”explained a technology spokesman to Reuters.
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