Despite the comings and goings of the world economy, Electronic commerce in Spain He maintained his good performance in 2024continuing the positive trends of previous years. According to the latest CNMC report, last year the billing of the sector reached 95,207 million euros, 13.1% more than in 2023.
The National Commission of Markets and Competition has also made public the data related to Fourth quarter of 2024when they were invoiced 25,742 million euros (+13.4%)being the greatest quarterly billing figure ever obtained by Spanish electronic commerce.
As for its percentage of growth, although this is above those presented in the rest of the 2024 quarter (except for the first when it was 13.7%), this The youngest of the historic series of recent years for the fourth quarteronly above the registered during 2020, the year of the pandemic.
The tourism sector: main promoter of ecommerce in Spain during the 4T of 2024
The Travel agencies and tour operators They revealed themselves as the main engine of the Spanish ecommerce in the fourth quarter of 2024, since they represented a 7.9% of total turnover. This sector is followed by clothing (6.6%), auxiliary services to financial intermediation (5.7%) and air transport (5%).
Compared to the data of the same period of 2023, it can be seen that Auxiliary services to financial intermediation have gained relevance and increased their activity, since at that time they were at fifth place with 4.1% of the total business volume.
In 2024 1,756 million transactions were registered
The number of transactions made in 2024 has also achieved its own milestone by being the largest in the history of ecommerce in Spain. During the past year they were recorded 1,756.7 million transactionswhich represents a 13.15% more than in 2023.
If we attend to the number of transactions made in the last 2024 quarterthere is an year -on -year increase of 10.7%, reaching 479 million. On this occasion, the Games of chance and bets led the sale ranking (7.1 %)followed by restaurants (6.9%) and land transport of travelers (6.8%).
Geographic segmentation and cross -border purchases at 4T of 2024
With regard to geographical segmentation, the 38.5% of the revenue of the fourth quarter of 2024 had as its destination Spain. For the counter, the remaining 61.5% corresponds to purchases with origin in Spain made abroad.
For its part, the Net exterior balance (The difference between what is bought from abroad to Spain and what is bought from Spain abroad) revealed a 12,993 million euros deficit.
The report also geographically segments the number of transactions, which allows us to know that 30.9% of the sale were destined for Spain. While 69.1% had their origin in Spain and were carried out in ecommerces abroad.
From Spain with the outside
The transactions with origin in Spain and carried out outside They presented a business volume of 15,822 million euros. This represents 16.4% more than in the same period of 2023. Likewise, 94.6% of these sale operations were made In ecommerces located in the European Union.
The clothing They rose as the branch of activity with Greater business volume from Spain abroad, accumulating a 9.8% of the total. They are followed by auxiliary services to financial intermediation (9.2%), travel agencies and tour operators (5.4%) and gambling and bets (5.3%).
From outside with Spain
On the other side of the currency, the sale made from abroad with Spain They invoiced 2,829 million euros14.3% more interannual. Of these, 62.9% came from the European Union, 9.2% of Latin America, 7.8% of the United Kingdom and 7.2% in the United States.
As for the sectors that accumulated a higher business volume from abroad with Spain, LAs activities related to the tourism sector (Travel agencies, air transport, land transport, car rental and hotels) They represented 58.5% of purchases.
Photo: GPT-4O
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