The introduction of the Advertising on WhatsApp is not so imminent As we thought, at least not In Europe. The Ireland Data Protection Commission (DPC), an authority responsible for supervising the fulfillment of the GDPR in the European Union, has reported that the WhatsApp advertising model will not be activated in the EU until 2026.
WhatsApp must pass the DPC filter
Undoubted How would it affect privacy of its users and users.
Technology explained that new functions (advertisements in states, promoted channels and subscriptions to channels) will only be integrated In the “News” tabwithout interfering with the experience of use of chats. Likewise, the messages will continue to be encrypted from end to end and finish will not use messages, calls or states to customize advertisingkeeping intact privacy.
But then, How will ads segment the ads? Well, the company has affirmed that the basic information of the account (country and, if provided, age of the person), the language of the device and the general location (city or country) will be used.
In addition, if the user or user has linked his WhatsApp profile to the Meta account centerthe company may be based on its preferences and advertisement information on platforms such as Instagram or Facebook. This option can be deactivated if the person wishes.
However, as has happened before with other functions or products launched by goal or other large technological ones such as OpenAI, before landing in the European Union, the WhatsApp advertising model Control of the regulatory authorities in privacy must pass.
As reported by the Political Medium, the Data Protection Commissioner DES HOGAN He affirmed «that new product will not be launched to the EU market until 2026. They have informed us of WhatsApp and We will meet with them to address any matter in more detail… so that we can reflect any concern we have as European regulators ».
For his part, the commissioner Give him Sunderland He explained that «we are still in the early stages, we will get involved as we do with each new characteristic, a new problem that bring us … and at this stage, It is too soon to say what problems, if any, they will be a red line».
Photo: GPT-4O
