Tiktok will fill with video ads generated with AI. Some will be starring people who have never existed
If a few days ago it was Amazon The one that announced a new tool for its United States vendors to easily create video ads from images, now it is the turn of the social network of viral videos par excellence.
But Tiktok has led him to a new level.
A new life for Tiktok Symphony
During the Cannes Lions Festival, the social network has announced a whole battery of new tools focused on generative artificial intelligence, with the aim of optimizing content creation processes for brands, agencies and creators. These initiatives seek to facilitate the production of narratives and advertising strategies within the platform.
These news are based on a Evolution of Tiktok Symphony, Your generative AI tools suite. According to Andy YangGlobal Head of Creative and Brand Products, the objective is to “accelerate” creativity through technology, making content production more efficient and effective for the Tiktok ecosystem.
The news in Tiktok Symphony include functionalities designed to simplify the creation of visual and textual content, which will be Available globally in the coming weeks and you can see in this video:
@tikToknewsroom Grwm to Break Down Tiktok's New Ai Tools for Marketers: 1️⃣ Image to Video 2️⃣ Text to Video 3️⃣ Showcase Products See How Brands Can Level Up Creative With Just a Fepw Prompts. #Tiktoksymphony ♬ Original Sound – Tiktok Newsroom
Symphony Image to Video
This tool allows convert static imagessuch as brand photographs or assets, in clips of five -second video Optimized for Tiktok. Its purpose is to facilitate the rapid creation of multiple content variations or the animation of product catalogs in a simple way.
According to Tiktok, the luxury ecommerce YOOX He has tried this tool turning static images of products into dynamic videos. The new creativity “significantly exceeded the performance of the standard images of the brand”, including a 15 % reduction in the cost by adding to the cart.
In addition, to extend the availability of its AI tools, Tiktok has announced the integration of Symphony Image to video in adobe express. This will allow users of the Adobe platform to access optimized content creation tools for Tiktok from their work environment.
Symphony Text to Video
Aimed at the rapid creation of drafts, this function allows to generate Video clips from a simple text prompt. This facilitates advertisers the conceptualization, proof and iteration of ideas without the need for initial visual resources.
According to Tiktok, «the conversion of text to video is ideal for quickly prototyping creative ideas, producing additional material such as additional material, or completing the gaps between brand resources. The first comments of marketing professionals highlight how the tool can accelerate production cycles, reduce dependence on recording repetitions and open new paths of experimentation ».
Symphony Showcase Products
And finally, the most striking novelty.
This functionality integrates Symphony's digital avatars to present products. It allows to transform static images of products into five -second videos where Digital avatars can hold, model clothes or display applications, looking for a more dynamic presentation.
Tiktok digital avatars are not really a novelty, since they were announced last year, but from now on they will be integrated so that advertisers can easily obtain clips in which a person created artificially can present their products.
These avatars include Stock avatarscreated with payment actors and licensed for commercial use, but also personalized avatars, Designed to represent a creator or brand spokesman with multilingual skills. Thus, creators can take advantage of their own image and create multilingual avatars to expand their global scope and collaborations with the brand.
@tikToknewsroomintroduing Tiktok Symphony: Our New Creative Ai Suite That Blends Human Imagination With Ai-Powered Efficient to Help Marketers Scale Content Development, Creativity, and Productivity on Tiktok. ♬ Original Sound-Tiktok Newsroom
American Eagle, one of the first brands to use it, recorded a return of traffic on advertising investment (Roas) by 60 % higher compared to the usual assets.
Tiktok has indicated that the content generated by Symphony will automatically identify as produced by AI and will go through security review processes.
Image: Tiktok
