Instagram launches Restyle: its new function of editing videos promoted by generative

Instagram has presented Restylea new video editing function promoted by its generative AI MOVIE Gen. The company has already activated it in edits, goal Ai app and the target website in the United States and another dozen countries.

Not to lose habit, Adam MosseriCEO of Instagram, has shared a video in which he explains this novelty, shows examples of use and transmits his enthusiasm for her. In addition, he has confirmed that They are working to introduce Restyle on Instagram soon.

How Restyle works

At the end of 2024, Mosseri already told us that Instagram was working on new video functions based on AI and that he planned to officially launch them in 2025. This idea has materialized in Restyle, a video editing tool with AI that allows modify the context, characters and clips of 10 seconds in a simple way and maintaining the quality of the audiovisual piece.

In this first phase, Restyle includes More than 50 editing options which you can apply for free for limited time. The main ones Creative possibilities which offers restyle are:

Change the context: Locate in new stages and turn the background of your video into something totally different.
Apply a new style or outfit to people and characters: From animation styles to materials or textures
Change colors and make lighting settings: Make the elements of your video acquire other shades or that the scene presents a different lighting.

This function is available through Edits, goal Ai app and the finish website. To be able to use it, all you have to do is access any of these spaces, upload a video, Select the “Restyle” option and choose between the pre -established editing effects to transform your video.

Image consisting of three mobile phone screenshots in which Restyle's operation is shown in the Instagram Edits app.

Once you have your video ready, From edits and goal AI app You will have the option of Share it directly on Instagram and Facebook. Besides, From goal to app and the target.ai website You can share it directly In Discover's feed.

Meta has assured that this is only a first advance towards its objective of integrating the generative AI completely into its products. «Inspired by our Movie Gen models, this new function is only the first step towards our goal of offering generation and editing with ia in all our apps and products. At the end of this yearyou can edit videos together with goal AI with your own text indications so that your video editions are exactly how you imagine them ».

Photo: Goal